Product Marketing Manager

Product Marketing Manager (Crypto‑Native)

Location: Remote

Team: Product & Marketing

Type: Full‑time

About the Role
A high‑growth Web3 infrastructure team is seeking a crypto‑native Product Marketing Manager to own positioning, storytelling, pre‑launch strategy, and GTM execution for cross‑chain and interoperability products used by millions of users globally.
This is a high‑ownership, IC‑driven role working directly with founders, product, engineering, and BD. The ideal candidate is deeply embedded in the crypto ecosystem, understands how narratives spread, and has a strong, credible presence on X/Twitter.
You will shape how new products are understood, adopted, and scaled across wallets, DeFi protocols, and crypto‑native communities.

What You'll Do
Product Strategy & Positioning
Own product narratives, positioning, and messaging across multiple Web3 product lines.
Translate complex technical concepts (bridges, routing, chain abstraction, cross‑chain UX) into clear, compelling stories.
Build ICP frameworks for power users, wallets, protocols, and ecosystem partners.
Pre‑Launch & GTM Execution
Lead pre‑launch research, competitive analysis, and market validation.
Build and execute GTM plans for new features, integrations, and products.
Partner with product and engineering to influence roadmap priorities based on user insights.
Community & Distribution
Drive product storytelling on X/Twitter through threads, breakdowns, and narrative shaping.
Collaborate with ecosystem partners, influencers, and communities to amplify launches.
Build playbooks for community‑driven adoption and retention.
Cross‑Functional Leadership
Work closely with founders, BD, design, and engineering to align product and GTM.
Support BD with product narratives for wallets, custodians, and DeFi protocols.
Track KPIs, user behavior, and funnel performance to optimize adoption.

What Were Looking For
Crypto‑Native
Deep understanding of Web3, DeFi, wallets, bridges, and cross‑chain UX.
Actively uses crypto products and follows ecosystem trends.
Strong X/Twitter Presence
Demonstrated thought leadership, product breakdowns, or narrative‑driven content.
Understands how narratives spread and how to shape them.
Product‑Driven Marketer
3–7+ years in Product Marketing, Growth, or similar roles in Web3.
Experience launching and scaling crypto products (wallets, DEXs, bridges, DeFi apps, on/off‑ramps, etc.).
Ability to craft positioning, messaging, and GTM strategies from scratch.
Storytelling & Communication
Exceptional ability to simplify technical concepts.
Strong writing skills across threads, blog posts, explainers, and partner materials.
High Ownership
Comfortable in lean, fast‑moving environments.
Operates with autonomy and initiative.

Nice to Have
Experience working directly with wallets, bridges, or DeFi protocols.
Prior work in early‑stage startups or high‑growth crypto teams.
Familiarity with analytics tools and user research frameworks.

Why Join
Work on products used by millions across the crypto ecosystem.
Ship fast, own your domain, and work directly with founders.
High‑trust, low‑ego culture.
Fully remote, globally distributed team.
Competitive compensation + meaningful equity.