B2B Marketing Strategy Consultant – Short-Term Project

About the Company

We are a B2B software quality assurance and test automation services company providing QA, software testing, and automation services to businesses looking to improve product quality, accelerate releases, and strengthen their testing capabilities.

We are looking for an experienced Marketing Strategy Consultant to independently review our current marketing operation and provide clear, actionable recommendations for improving positioning, lead generation, marketing performance, and contribution to the sales pipeline.

This is primarily a strategy, audit, and advisory engagement, not a long-term execution role.

Scope of the Engagement

The consultant will review our current marketing strategy and operations, including:

• Overall marketing strategy and priorities
• Marketing team structure, roles, and responsibilities
• Website messaging, positioning, value proposition, and conversion opportunities
• Ideal customer profile and target audience alignment
• LinkedIn and social media strategy
• SEO and organic search strategy
• Content strategy
• Paid and organic campaigns
• Lead-generation strategy and acquisition channels
• Conversion funnels and conversion tracking
• Marketing analytics and attribution
• KPIs currently being tracked
• Reporting processes and dashboards
• Marketing-to-sales handoff
• How effectively marketing activities support pipeline development
• Areas where time or budget may be spent without sufficient return
• Opportunities to improve marketing efficiency, focus, and ROI

Expected Deliverables

At the end of the engagement, we are looking for a concise and practical assessment that includes:

• Current-State Marketing Assessment
• What is working, what is not working, and where the biggest gaps exist.
• Priority Recommendations

A prioritized list of changes based on expected business impact.

• Lead Generation & Pipeline Recommendations

Recommendations for generating more qualified leads and improving marketing's contribution to pipeline.Specific feedback on messaging, positioning, calls to action, and conversion opportunities.Recommendations for LinkedIn, SEO, content, paid campaigns, and other relevant acquisition channels.Recommended KPIs, analytics, conversion tracking, and reporting structure.Feedback on whether current marketing responsibilities are structured effectively and where ownership should be clearer.A prioritized roadmap showing what the marketing team should focus on next.We are not looking for a lengthy theoretical marketing report. We want specific, practical recommendations that can be implemented by our existing team.

• Website & Positioning Feedback
• Channel Strategy Feedback
• Marketing Measurement Framework
• Team & Responsibility Assessment
• 30–90 Day Action Plan

Ideal Candidate

We are particularly interested in candidates with:

• 7+ years of B2B marketing experience
• Experience with B2B technology services, SaaS, IT services, consulting, or professional services
• Strong experience with B2B lead generation and pipeline development
• Experience evaluating and improving marketing funnels
• Strong understanding of LinkedIn marketing
• Experience with SEO and content strategy
• Knowledge of paid campaign strategy and conversion optimization
• Strong understanding of marketing analytics, attribution, and KPIs
• Experience advising founders, executives, or small-to-mid-sized companies
• Ability to identify problems quickly and provide practical recommendations rather than generic marketing advice

Experience marketing high-value B2B technology or professional services is strongly preferred.

Work Location: Remote