CONTENT CREATOR

BRIEF DESCRIPTION

A content creator is an individual adept at crafting and disseminating compelling, pertinent, and captivating content across diverse platforms, with the aim of captivating and retaining a specific audience. This designation will be responsible for spanning the creation of content in multiple formats including articles, blog posts, videos, podcasts, infographics, social media posts, and beyond.

JOB RESPONSIBILITIES

• Develop original content ideas based on target audience interests, industry trends, and marketing goals. This can involve writing articles, scripts, or designing visuals.

• Responsible for inbound marketing strategies to build a brand identity and online presence through the creation and dissemination of multimedia content online.

• Publish and distribute content across appropriate channels; company websites, social media platforms, email newsletters.

• Monitor audience engagement metrics and respond to audience feedback and inquiries in engaging with followers and foster a sense of community around the brand.

• Maintain a content calendar to plan and organize content creation and distribution schedules. Ensure timely delivery of content and alignment with marketing campaigns and events.

• Stay updated on industry trends, competitor activities, and emerging content formats and technologies; incorporate new ideas and innovations into content strategy as appropriate.

• Work closely with other team members such as designers, marketers, and subject matter experts to brainstorm ideas, gather feedback, and ensure content meets objectives and standards.

QUALIFICATIONS AND REQUIREMENTS

• Candidates must possess at a Bachelors Degree in related field;

• Having at least 1 year of experience in marketing, communications or related field is a plus;

• Good command (both spoken and written) in Malay and English;

• Good writing, editing (photo/video/text/graphic) and sharp presentation skill;

• Excellent understanding of social media platforms such as Facebook, Instagram and TikTok is a must;

• Creative mindset to generate engaging content ideas.