SOCIAL MEDIA SPECIALIST & COPYWRITER

About the Client:

A US-based, family-owned consumer products company with over 20 years in the planner business, specializing in planners, calendars, notebooks and accessories.

The company releases new collections seasonally for both the academic and calendar years, making social media marketing, product copywriting, and seasonal campaign management key to promoting new products and driving sales.

Key Responsibilities

Social Media Strategy and Management

• Develop seasonal social media strategies and content calendars for CMO approval.
• Manage Instagram accounts, including content planning, caption writing, scheduling, publishing, and daily community engagement.
• Maintain each brand's unique personality and voice across all social media content.
• Manage giveaways, special social media events, and engagement initiatives.

Copywriting and Campaigns

• Write engaging social media captions, promotional copy, product descriptions, and marketing materials.
• Plan and execute seasonal campaigns and product launches aligned with new collection releases.
• Support e-commerce product listings for approximately five online marketplaces, potentially including Amazon and Walmart.
• Ensure product messaging is clear, persuasive, and appropriate for a US consumer audience.

Community Engagement and Collaboration

• Respond to direct messages daily and coordinate with the internal Customer Service Manager for inquiries requiring Level 2 support.
• Collaborate with the internal Blue Sky team, including the Photography/Video Director and UX Manager, to request and coordinate creative assets.
• Determine what content to publish and when, using photography, videos, and graphics produced by other team members.

Performance Tracking and Reporting

• Monitor reach, engagement, audience growth, and other relevant performance metrics.
• Prepare basic performance reports and recommend adjustments to improve content effectiveness and sales.
• Use performance insights to refine seasonal strategies and future campaigns.

Future Platform Development

- Support the potential launch and growth of the company's TikTok presence within the next 6–12 months.

Qualifications and Requirements

• Proven experience managing social media accounts for brands, preferably in US-based e-commerce, retail, or consumer products.
• Strong copywriting skills, including social media captions, product descriptions, and promotional content.
• Experience planning seasonal campaigns, product launches, or collection-based marketing initiatives.
• Familiarity with social media analytics and performance reporting.
• Experience with Buffer is an advantage; similar tools such as Hootsuite, Later, Sprout Social, or Meta Business Suite are also acceptable.
• Ability to adapt writing to different brand voices and follow creative briefs.
• Strong organizational, communication, and collaboration skills.
• Willingness to work PST hours and follow the initial hybrid work arrangement.

Preferred qualifications:

• Experience with stationery, planners, notebooks, lifestyle, or gift brands.
• Familiarity with Amazon, Walmart, or other e-commerce marketplace listings.
• Experience with TikTok or other short-form video platforms.

Portfolio Requirements

A portfolio is required for all applicants. Candidates should provide samples demonstrating relevant experience in social media management, content calendars, copywriting, seasonal campaigns, and product marketing. Examples of measurable campaign results or performance reports are an advantage.

Ideal Candidate Profile

The ideal candidate is a strategic, organized, and creative social media professional who can manage content planning and publishing, write persuasive copy, and use performance insights to improve engagement and sales. They should be comfortable coordinating with internal teams, managing seasonal marketing initiatives, and maintaining a distinct brand voice across multiple accounts.