LEAD GENERATION SPECIALIST

The Real Estate Lead Generation Specialist is responsible for developing and executing strategies to attract and qualify leads for real estate professionals. This role requires expertise in digital marketing, CRM tools, and data analysis to create, manage, and optimize campaigns that drive new business opportunities. The specialist works closely with sales teams, real estate agents, and marketing departments to generate high-quality leads that convert into property sales or rental agreements.

Key Responsibilities:

Lead Generation Strategy:

• Develop and implement lead generation strategies using online and offline marketing tactics.
• Identify target markets and demographics for generating real estate leads.
• Create and manage campaigns across various digital channels (social media, email, SEO, paid advertising).

CRM Management and Automation:

• Utilize Customer Relationship Management (CRM) systems to manage leads and automate follow-ups.
• Segment leads based on behavior, demographics, and other factors to personalize outreach.
• Ensure timely and effective communication with leads through email marketing, SMS, and other channels.

Collaboration:

• Work closely with real estate agents and the sales team to understand their needs and generate leads that match their criteria.
• Coordinate with marketing and design teams to align lead generation efforts with overall marketing goals.
• Collaborate with third-party vendors or platforms (e.g., Zillow, Google Ads, Facebook Ads) to execute campaigns.

Market Research:

• Stay updated on real estate market trends, including property values, buyer behavior, and local market conditions.
• Monitor competitors lead generation tactics and identify new opportunities to generate leads.

Requirements:

• Proven experience in lead generation, particularly in the real estate industry.
• Experience using CRM tools (e.g., Salesforce, HubSpot) and marketing automation software.
• Analytical skills with the ability to interpret data and create actionable insights.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team in a fast-paced environment.

Preferred Qualifications:

• Experience with real estate listing platforms (e.g., Zillow, Redfin, Realtor.com).
• Certifications in Google Analytics, Google Ads, or Facebook Ads.
• Familiarity with real estate market trends and local market knowledge.

Working Conditions:

• Work setup preferred: In-Office
• Working Hours: Philippine Dayshift

About the Company

Outsource Accelerator is the trusted source for independent information, advisory and expert implementation of Business Process Outsourcing (BPO). We are the #1 Outsourcing Authority, and we offer the worlds leading aggregator marketplace for outsourcing.

We specifically provide the conduit between Philippines outsourcing suppliers and the businesses clients across the globe. We continue to provide world-class talent to help small and medium-sized enterprises successfully build their offshore team in the Philippines.