DIGITAL MARKETING SPECIALIST (CONTRACTUAL)

Digital Marketing Specialist (Google & Meta Ads)

Work Hours: Flexible, with functional overlap with AU timezone (Melbourne)
Reports To: Ecommerce & Digital Marketing Manager (Travine Fernando)

About the Role:
Clever House, a growing Australian smart home and consumer electronics brand, is seeking a Digital Marketing Specialist to lead and optimize digital ad campaigns for its direct-to-consumer eCommerce website. You will manage and execute performance-driven campaigns across Google Ads and Meta Ads, working closely with our Ecommerce Manager to drive conversions, boost traffic, and grow the brand presence.

Key Responsibilities:

• Strategically plan, execute, and optimize Google Search, Display, Shopping, and Meta (Facebook/Instagram) ad campaigns.

• Analyze campaign performance, generate actionable insights, and continuously improve ROI.

• Collaborate with internal stakeholders on audience targeting, funnel building, and conversion optimization.

• Conduct A/B testing on ad creatives and landing pages.

• Coordinate with the Ecommerce Manager for campaign calendars, brand priorities, and creative resources.

• Track and report on KPIs such as CTR, CPC, ROAS, and CPA.
  

Qualifications:

• 3-5 years of hands-on experience in Google Ads and Meta Ads campaign management.

• Proven success in managing eCommerce performance campaigns.

• Proficiency in using Google Analytics, Google Tag Manager, and Meta Business Suite.

• Strong analytical skills and ability to interpret marketing data.

• Experience working with smart home or electronics-related products is a plus.

• Comfortable working in a remote, collaborative team setup.