Assistant Brand Manager | Urgent | Hybrid

DUTIES AND RESPONSIBILITIES:

• Develop and execute both short and long-term awareness and trial generation plans - particularly heavy on digital and on-ground activation.
• Contribute to the development of brand strategy/brand architecture/brand guidelines.
• Lead branding and 5Ps strategies for new categories
• Design a holistic consumer experience for the company's brands (capturing all stages of the marketing funnel - awareness, interest, purchase, and loyalty) and execute with precision and proper tracking.
• Lead specific innovation projects - from initial concept to launch, including financials.

EDUCATIONAL REQUIREMENT:

• Bachelors degree in marketing or business-related courses. MBA preferred but not required.

EXPERIENCE, SKILLS COMPETENCIES REQUIRED:

• At least two years experience in a brand marketing role, ideally from FMCG marketing (food or nonfood); open to other industries (agency, tech, other start-ups) with good experience in startup and innovation development and brand building/activation.

• Open to fresh graduates / early in career, early in their marketing roles as long as they have demonstrated strong growth mindset in learning, doing, and contributing in their roles

• Must also be adept in project management, brand planning, and performance tracking. Must be able to work well with other partners - agencies, sales teams, suppliers, and other stakeholders.

• Strong FMCG marketing fundamentals, Consumer insights, and consumer experience-driven must drive decision-making and judgment.

• Creative and digital in nature in digital marketing