Marketing Manager - MCS 365

Our client MCS 365 is looking for Marketing Manager in Lahore.

About the Company
We are looking for a passionate marketing professional on behalf of a Chicago-based accounting firm serving small and medium-sized businesses across the US. Clients trust us for tax, advisory, and outsourced accounting services. As they grow, they want to invest in their brand and digital presence — and we need a dedicated Marketing Manager to lead that effort from our Lahore office.

The Role
This is a high-visibility role where you will own the firm's marketing execution end to end — from email campaigns and LinkedIn content to SEO, website management and brand building. You will be the engine behind our Always Top of Mind (A.T.M.) strategy, ensuring we stay consistently visible to the SMB owners and referral partners we serve. This is not a campaign-by-campaign role. We measure marketing in years, not weeks.

If you believe great marketing is about education, consistency and trust — this role is built for you.

What You Will Do

Email Marketing
Plan, write and deploy monthly newsletters, tax alerts and client communications
Build and segment email database by industry, service line and engagement
Manage email platform (Mailchimp, HubSpot or similar) including deliverability and compliance
Track open rates, click-throughs and conversions — report monthly

Social Media & LinkedIn
Own the firm's LinkedIn presence — content calendar, posts, engagement and growth
Manage Facebook, Instagram and YouTube with platform-tailored content
Write thought-leadership and personal brand content for firm partners

SEO & Website
Maintain and grow the firm website as an educational resource for prospects
Handle on-page SEO — keyword research, meta descriptions, internal linking
Manage WordPress including updates and basic technical hygiene

Branding & Content
Maintain visual identity and brand voice across all touchpoints
Write blog posts, case studies, client guides and educational content
Build a library of brand-approved templates and collateral Reporting
Track KPIs — email engagement, social reach, website traffic, lead generation
Deliver monthly marketing dashboard to firm leadership

What We Are Looking For

Required
3-5 years of hands-on marketing experience — email marketing and social media
Strong English writing skills — ability to simplify complex topics for business owners
Proficiency with email platforms — Mailchimp, HubSpot, Constant Contact or similar
Fluency with LinkedIn and social scheduling tools — Hootsuite, Buffer or similar
Comfort with design tools — Canva at minimum, Adobe Creative Suite a plus
Experience planning and executing webinars or virtual events
Strong project management — able to juggle multiple deliverables simultaneously
Bachelor's degree in Marketing, Communications, Journalism or related field

Preferred
Prior experience in professional services — accounting, law, finance or consulting
Experience marketing to a defined niche or vertical
Familiarity with Google Analytics, HubSpot Analytics, LinkedIn Analytics
Working SEO knowledge — keyword research, on-page optimisation, content strategy
Experience with WordPress or similar CMS Role Details

Role Details
Location: Johar Town, Lahore, Pakistan — Office Based
Working Hours: US Hours (EST)
Employment Type: Full-Time