About the job Performance Creative Strategist
Company Description
Our client is a North American agency that supports tech-focused businesses by providing scalable offshore sales and marketing solutions. They help teams generate leads, optimize campaigns, and drive revenue growth without the operational overhead of building large in-house teams.
About the Role
Our client is seeking a sharp Performance Creative Strategist to join their marketing team in Dhaka, Bangladesh. This is a full-time position for someone who leads with ideas and turns them into strategic campaigns. You'll be responsible for driving performance improvements across their paid advertising through the strength of the creative angle, the hook, and the message behind each campaign.
As a key member of the internal marketing team, you'll work primarily on the company's own marketing initiatives while supporting select client accounts. This role is the creative brain behind the work; you set the direction, and the design and video team executes it. You'll partner closely with the brand strategist on narrative and messaging, and with the content strategist, so every angle stays aligned across channels. You will continuously optimize based on performance data.
Key Responsibilities
Creative Strategy & Ideation
- Develop innovative ad concepts and creative strategies that drive performance metrics across our paid campaigns
- Bring new campaign ideas and creative initiatives to the team on a weekly basis
- Stay ahead of creative trends in performance advertising and emerging AI technologies
- Collaborate with the marketing team to align creative strategy with our ICPs, positioning, and business objectives
Creative Direction & Briefing
- Own message-market fit; the concept, the creative, and the destination should all say the same thing
- Write clear creative briefs the design and video team can execute properly
- Direct static and video creatives for Meta (Facebook/Instagram), Google (Display, YouTube), LinkedIn and other performance platforms
- Develop scroll-stopping concepts that drive clicks, conversions, and engagement
- Optimize existing ad creatives based on weekly performance data and insights
AI-Powered Workflows
- Leverage AI tools to concept and prototype faster and unlock new creative possibilities
- Use AI image generators to mock up and pressure-test visual directions
- Use AI video generation tools to sketch engaging video concepts before production
- Integrate AI into your workflow while holding the line on quality and brand consistency
Performance Optimization
- Analyze campaign data to identify optimization opportunities and improvement techniques
- Decide what to test next at the concept level, not just color and copy
- Read an underperforming ad and name the strategic reason why it isn't landing
- Document learnings and share best practices with the team
- A/B test creative variations to improve key metrics (CTR, conversion rate, CPL).
Skills & Qualifications
- 3-5 years of experience in developing creative assets for digital advertising, with a focus on strategy and concept
- Proven track record of creative angles that drove measurable results
- Experience shaping ads for Meta (Facebook/Instagram) and Google Ads platforms
- Previous work with North American companies or clients
- Strong portfolio in B2B services, particularly lead generation or performance marketing; experience in SaaS or professional services is a plus
- Working fluency in Figma for collaboration and prototyping
- Comfort with Canva and basic editing tools to sketch static and video concepts
- Familiarity with the production stack (Adobe Creative Suite, CapCut, or similar) so briefs are realistic and easy to execute
- Hands-on experience with AI image generation tools (Midjourney, Higgsfield, Claude Design etc.)
- Experience with AI video generation platforms (Veo 3, Kling, Pika, Runway, or similar)
- Ability to fold AI into concepting and prototyping efficiently
- Curiosity and adaptability to learn new AI tools as they emerge
- Strong conceptual thinking with the ability to develop creative strategies from the ground up
- Excellent understanding of performance marketing principles; a clear grasp of how paid funnels work, what a hook does, and why message-market fit decides conversion
- Data-driven approach to creative optimization
- Ability to balance creativity with commercial objectives
- Self-starter who brings angles proactively rather than waiting for direction
- Excellent time management and the ability to run multiple concepts at once
- Strong communication skills for briefing and collaborating with the marketing team
- Thrives in a fast-paced environment with weekly deliverables
- Detail-oriented with a commitment to high-quality thinking and output
- Innovation: consistently bringing new campaign and creative angles to the team on a weekly basis
- Optimization: proactively improving campaigns at the concept level based on weekly performance data
- Performance Impact: measurable lift in ad KPIs including click-through rate (CTR), conversion rate, and CPA, traced back to concept changes rather than execution tweaks
- Alignment: tight fit between creative, message, ICP, and destination across campaigns
- Direction Quality: consistent, on-brand output from the team this role directs
Employment Structure
- Hybrid in Dhaka, Bangladesh | Full-time
- Salary: BDT 80,000 -100,000 (Slightly higher for deserving candidates)
- Benefits: Sponsored lunches (3×/week) + bi-annual bonuses + competitive performance-based pay with expanding benefits + North American client exposure + a politics-free high-performance culture + leadership access + global best practices + strong growth + visible impact in a scaling Bangladesh team.
- Work Week: Monday- Friday, 10:00 am - 7:00 pm
Hiring Process
- Screening interview with Talvette
- Task Assessment
- Portfolio Showcasing
- Online interview with Reporting Manager
- Final interview with the Founder
- Receive an offer
- Join their team full-time