VP of Marketing

Vice President of Marketing
We are seeking an experienced Vice President of Marketing to lead brand strategy and consumer engagement for a leading food and beverage manufacturer based in Brooklyn, NY. This executive role will drive brand visibility, oversee integrated marketing campaigns, and align product positioning with customer and market trends. The VP of Marketing will manage digital, trade, and innovation marketing initiatives while collaborating with sales and product teams to expand market share and accelerate growth.

Responsibilities

• Develop and execute brand and marketing strategies across retail, foodservice, and distribution channels

• Lead digital marketing, social media, e-commerce, and advertising initiatives

• Oversee trade marketing programs to support sales growth and retailer partnerships

• Drive new product development and innovation strategies in collaboration with cross-functional teams

• Analyze consumer insights, market trends, and competitor activity to guide decisions

• Build and mentor a high-performing marketing team

Qualifications

• Bachelors degree in Marketing, Business, or related field; MBA preferred

• 10+ years of marketing leadership in food and beverage or consumer packaged goods

• Proven track record in brand building, consumer marketing, and go-to-market strategy

• Strong leadership, communication, and collaboration skills