Branding & Marketing Manager

We are looking for a Branding & Marketing Manager with a blend of marketing and branding skills.

Key Responsibilities

• The position is responsible for creating and executing branding and marketing strategy and actions in Oceania as per the goals of Headquarter.

• You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams.
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from idea to execution, such as roadshows, training hub workshops and exhibitions.
• Competitive Intelligence: Analyze all competition on international market, and benchmark the best ideas
• Be responsible for refining new product marketing techniques and empowering sales
• Experiment with a variety of organic and paid acquisition channels content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copy writing, performance analysis, and much more
• Coordinate all marketing activities to generate leads
• Understand the situation and trends of competing products in Australia and formulate corresponding strategies and marketing techniques
• According to the characteristics of different markets, formulate marketing plans
• Work closely with sales and technique department to help serve customer and company needs in the most profitable way
• Track performance of all marketing campaigns
  
  
• You will define and implement tailor-made action plans to boost the brands performance, monitor success metrics, and ensure the brand awareness as well as the reputation at the highest level.

• Creation of internal training concepts; implementation of training courses to strengthen the market position.

• Planning, implementation and further development of brand and portfolio initiatives in the O2O/B2B and B2C sectors, including public relationship management, press release, document auditing, translation, social media and official website operating.
• Help the local team to organize various events to maintain customer relations
• Communication with the Headquarter, local departments and external agencies
• Conceptualization, development and creation of content for all internal and external online and offline channels and campaigns: storytelling, planning and implementation in multimedia formats
• Monitoring, analysis and evaluation of media performance and KPI creation; creation of reports, derivation of optimization measures
• Promotion and strengthening of our brand internally and externally (brand actions, corporate design, corporate language, branding / employer branding)
• Support of the sales team in providing product and brand content, in line with each brand vision & DNA, suited to the target customers
• Elaboration of market analyses for the development of new marketing campaigns

Preferred Qualifications

• Strong marketing and branding background with excellent communication skills and attention to detail.

• 3 years working experience in renewable energy industry, any of photovoltaic, energy storage or wind power industry experience;
• Proficiency in use of analytical tools including Microsoft Excel and PowerPoint
• Ability to adapt to a quickly changing, fast-paced environment
• Logic thinking with a creative way of working
• Strong verbal and written skill in English