Job Openings Acquisition Marketing Manager

About the job Acquisition Marketing Manager

Company Background

We are representing our client a well established humanitarian organization that provides humanitarian and developmental aid worldwide.

Attractive Remenuration & Benefits Provided:

  • Flexi working hours/WFH arrangement
  • Medical and hospitalisation insurance (Employee & Dependent)
  • Optical and dental (Employee & Dependent)
  • Parental Leaves
  • Dependency Allowance
  • International Assigments Opportunities

Job Responsibilities

Donor Acquisition Strategy and Management

  • Manage acquisition channels online and offline
  • Develop and implement multi-channel strategies to acquire new donors with an audience centric approach that align with the company's mission and goals.
  • Execute testing plans to build insights and optimize campaigns
  • Oversee the acquisition team, providing guidance, mentorship and support.
  • Optimize marketing acquisition reducing cost and acquiring quality donors

Market Analysis and Reporting

  • Analyze market trends and donor behavior to apply in acquisition strategies and campaigns
  • Use analytic tools to measure and analyze donor acquisition trends and behaviors
  • Plan and executive data-driven campaigns
  • Track, analyze and report on acquisition performance, providing actionable insights 
  • Use marketing intelligence, donor insight and analysis to understand the audiences and effectiveness of the campaigns
  • Understand and report against engagement programme KPI, forecast, track, analyze and report on activity

Campaign Performance Monitoring and Donor Research

  • Oversee the planning, implemention and evaluation of marketing campaigns across various channels.
  • Monitor, test and optimize campaign performance to maximize the effectiveness of acquisition strategies against KPIs and targets.
  • Evaluate campaign performance and implement improvements based on data-driven insights.
  • Research and identify potenetial target audiences to expand donor base.
  • Use test and learn approach to campaign to ensure contiued success

Team Leadership and Collaboration

  • Lead the acquisition team, providing guidance and support to achieve fundraising objectives.
  • Collaborate with relevant teams to align and ensure cohesiv and effective marketing efforts.
  • Manage relationship and projects with external agencies (such as creative, performance marketing and fundraising agencies).

Requirements:

  • Minimum Degree/Master Degree holder.
  • Minium 5 years of professional experience in marketing, sales, business development, fundraising.
  • Skills in analytical tools (i.e. Google Analytics) and tracking KPIs to assess campain effectiveness.
  • Knowledge of segmentation practices, especially in using CRM system to build targeted campaigns.
  • Proficiency in data analysis and reporting tools (i.e. Excel, Tableau)
  • Proven experiene in handling end-to-end campaign execution, from planning and budgeting to monitoring and optimization.
  • Excellent communication in English. 

Interested and qualified candidates may apply online or send us your updated resume at:

Consultant In-Charge:

Adelene | adelene@ talentrecruit.com.my | +60123343582 (WhatsApp)


Or refer someone