Ecommerce Creative

As an Ecommerce Creative, your ability to craft viral, on-brand content will be crucial in driving product awareness and conversions. Key responsibilities include:

Short-Form Content Production & Editing:

• Ideate, script, and edit short-form videos (15s60s) for channels like TikTok, IG Reels, and YouTube Shorts.
• Employ trending audios, transitions, or meme formats that align with our brand voice.

Static & Carousel Creative

• Create scroll-stopping ad creatives for TikTok, Meta, and IG Reels.
• Develop static designs or carousels for eCommerce product launches, promotional campaigns, or brand storytelling.
• Incorporate brand guidelines (color palettes, fonts) while ensuring high-level consistency.

Trend Spotting & Virality

• Monitor social media trends daily, brainstorming ways to adapt them into pet-nutrition angles that ring authentic, not forced.
• Tap into memes, humor, pop culture, and emerging trends.
• Experiment with new formats, styles, and unconventional creative ideas.
• Proactively propose new concepts that could catch on with dog lovers and pet parents.

Collaboration & Data-Driven Iteration:

• Work closely with the media buyer or marketing lead for performance insights (CTR, watch time, drop-off rate).
• Youre not here to just make "nice" content, youYou'rere here to make content that performs.
• A/B test different video styles, hooks, and storytelling angles to find what drives engagement and sales.
• Use real performance data to refine and scale your best creative ideas.

AI Tools & Workflow Efficiency

• Leverage tools like GPT for quick script generation, Midjourney/Claude for visual mockups, or
• other AI solutions to speed up the ideation and editing process.
• Maintain an organized file structure and naming convention for easy retrieval.