Brand Campaign Strategy Lead

Responsibilities

Creative Direction & Quality Control

• Lead creative strategies for 810 education-focused accounts, ensuring deliverables (visuals, messaging, etc.) align with client objectives.
• Stay updated on education market trends and competitor activities to keep messaging fresh and in tune with evolving parent expectations.

Monthly Client Engagement

• Present monthly results to clients, highlighting tangible outcomes and potential next steps.
• Incorporate feedback to adapt campaign angles while preserving brand identity and authenticity.

Team Coordination & Mentorship

• Provide structured briefs to Copywriters, Designers, and Media Buyers, linking day-to-day tasks to broader client goals.
• Offer actionable feedback that drives creative excellence and boosts overall team morale.

Workflow & SOP Development (Including AI-Driven Enhancements)

• Identify repetitive or time-intensive tasks that could benefit from AI-assisted improvements (e.g., automated content generation, basic image/text variations).
• Document & Refine SOPs to integrate AI tools effectively, ensuring high standards of quality control.
• Train & Support the creative team in adopting AI-based methods, balancing automation with creative craftsmanship.

Team Development & KPI Management

• Establish clear KPIs for creative roles, spanning turnaround times, quality benchmarks, and collaborative milestones.
• Conduct regular performance reviews, providing coaching to help team members meet or surpass their targets.

Reporting & Troubleshooting

• Track campaign metrics (CTR, lead quality, brand engagement) to detect and address underperformance early.
• Share insights internally, suggesting strategic pivots or experimental tests to keep results on target.

Collaboration with Agency Lead & Other Stakeholders

• Coordinate with the Agency Lead on resource planning, budgeting, or wider operational priorities.
• Keep Account Managers informed about creative adjustments, timelines, and any necessary recalibrations.

Requirements

• 3-5+ years in a creative or marketing leadership role; agency experience or exposure to the education sector is beneficial.
• Demonstrable success overseeing multiple concurrent campaigns (810+) while maintaining a high standard of creative excellence.
• Skilled at diagnosing bottlenecks and introducing effective systems or tools (including AI) to address them.
• Capable of defining and monitoring key metrics to track creative quality, speed, and team member growth.
• Proficient in shaping compelling narratives and visuals for education-focused services and products.
• Comfortable iterating and testing new ideas to continually refresh marketing messages.
• Experienced in mentoring creatives, resolving internal challenges, and building a culture of continual learning.
• Confident in presenting campaign progress to clients, explaining key outcomes, and outlining future steps.
• Able to interpret engagement metrics and incorporate findings into refined creative approaches.
• Familiar with A/B testing principles, ensuring data-backed decisions guide ongoing improvements.
• Basic to intermediate understanding of how AI tools (e.g., content generators, machine learning-based analytics) can streamline creative tasks.
• Experience introducing AI solutions into daily workflows while maintaining brand consistency and quality standards.
• Self-motivated to deliver strong results, take responsibility, and address issues proactively.
• Constantly looking for ways to enhance or evolve creative processes, including AI-based approaches.
• Comfortable pivoting strategies as client needs shift or new tools emerge.
• Enjoys open dialogue, fosters trust, and supports a positive, growth-oriented team environment.
• Committed to enhancing Singapore's education landscape, understanding that thoughtful marketing can expand learning opportunities.
• Embraces continuous improvement, transparency, and respects each client's brand essence.