Media Buyer

Were looking for an experienced Facebook media buyer that will be responsible for overseeing our media buying on Facebook.

This will involve planning, targeting, launching, and reporting for all Facebook campaigns to achieve new customer goals within set KPIs.

This includes identifying the right audiences, building, and testing creatives, effectively implementing tracking to achieve accurate reporting, ensuring compliance and good account standing, and most importantly being able to scale while staying within targeted KPIs (CPA and ROAS).

This is a full-time role and the candidate will be expected to work within our office hours between 10am-7pm SGT, 5 days a week. .

Responsibilities

• Daily Campaign Set-Up: Setting up and launching campaigns end to end on Facebook across all objectives not limited to:
  -> Lead Ads
  -> Conversion Ads
  -> Traffic Ads
  -> Video Views
  -> Engagement
  -> Messenger ads

• Daily Campaign Management: Manage company ad accounts and perform daily optimisations to keep all accounts within KPIs (Cost Per Lead, Cost Per Appointment, ROAs, etc. Clear KPIs will be set by management and Project Managers.)

• Multiple Account Management: You'll be managing up to a $15,000 SGD monthly ad spend budget across multiple ad accounts.

• Breakthrough Implementation: As a media buyer, it will be your responsibility to stay on top of the latest trends and changes in Facebook Ads and Digital Marketing. You'll be responsible for keeping an active lookout into trends, and campaign structures that have been working for others and documenting and applying them to the company's campaigns.

• Daily Campaign Optimisation / Campaign Scaling / Cost Management: Youll be responsible for identifying winning ads and audiences to scale, and cutting losing ads and audiences based on set KPIs.
  
  
• Daily Reporting and Tracking: You'll be responsible for updating campaign tracking sheets with data that your Project Manager and Project Coordinator can use to make strategic decisions, and that account managers can use to report to clients.
  
  
• Lifetime Strategic Data Tracking: You'll be responsible for tracking campaign data over time sets to view overall campaign performance, and find insights from mid-long term campaign data. (E.g. last 7 days, last 30 days)
  
  
• Cross Team Data Communication: You'll be responsible for sharing data (e.g. last 7 days, last 30 days) and giving insights to copywriters, creatives, and management. (E.g. You need better creatives because CTR Alls are low. Or body copy isn't converting based on CTR Link)