Business Development Representative

We are looking for a proactive Business Development Representative to support our client acquisition efforts by identifying and engaging key decision makers in growing companies.

This role focuses on B2B prospecting and outreach, with the goal of identifying potential clients and initiating the first stage of the sales conversation. You will be responsible for researching companies, identifying relevant decision makers (particularly within HR leadership and growing businesses), and executing thoughtful outreach through professional channels such as LinkedIn and email.

This is an ideal role for someone who enjoys research, strategic prospecting, and initiating meaningful business conversations.

Key Responsibilities

Prospect Identification & Research

• Identify potential client companies based on defined industry and growth criteria

• Research companies to understand their structure, leadership, and potential business needs

• Identify relevant decision makers including HR Directors, HR Leaders, People & Culture leaders, and founders of scaling companies

B2B Prospecting

• Use professional tools such as LinkedIn Sales Navigator and similar platforms to identify and segment prospects

• Build targeted prospect lists based on industry, company size, and strategic fit

• Maintain organized records of prospects and research insights

Outreach & Initial Engagement

• Initiate professional outreach through LinkedIn and email

• Craft personalized outreach messages tailored to each prospect

• Engage prospects in early conversations and identify potential opportunities

Pipeline Organization

• Maintain accurate tracking of prospects and interactions in a CRM or lead tracking system

• Ensure prospects are properly categorized and followed up when appropriate

Ideal Candidate

We are looking for someone who combines research ability, strong written communication, and a strategic mindset.

You may be a strong fit if you:

• Have experience in business development, sales prospecting, or B2B lead generation

• Are comfortable identifying decision makers within companies

• Have experience using tools such as LinkedIn Sales Navigator, CRM platforms, or professional research tools

• Write clearly and professionally when communicating with senior business leaders

• Are organized and able to manage multiple prospects and outreach conversations simultaneously

• Are proactive and comfortable working independently in a remote environment

Preferred Experience

• 5+ years experience in B2B prospecting, sales development, or business development

• Experience identifying decision makers within organizations (HR leaders, executives, founders)

• Familiarity with CRM tools and outreach platforms

• Experience with LinkedIn-based prospecting strategies

What We Value

• Professional communication

• Attention to detail in research and outreach

• Initiative and curiosity when identifying opportunities

• Reliability and organization when managing prospect pipelines

Why This Role

This role offers the opportunity to develop strong skills in B2B prospecting, market research, and professional outreach, while working directly on the front end of business growth.

You will play a key role in identifying new opportunities and helping initiate relationships with potential clients.