Sales Manager (SPV level)

Our client is Indonesia's supply-chain enabler for mid-downstream industries, starting with poultry. The company manages sourcing, processing, warehousing, and last-mile cold-chain fulfillment for SMEs, F&B chains, factories, and institutional programs. The Sourcing team plays a critical role in ensuring stable supply, accurate pricing, and smooth daily operations.


About the role

We are looking for a Sales Manager who can lead a high-performing sales team while driving margin improvement, customer retention, and strategic growth. This role requires someone who is operationally sharp, data-driven, and strong at managing large B2B clients while coordinating daily execution across pricing, marination projects, and sales operations.

Key Responsibilities

1. Team Leadership & Daily Execution

• Lead, train, and manage the sales team (field sales + inside sales).
• Set targets, monitor daily performance, and ensure consistent pipeline activity.
• Implement SOPs, discipline, and structured follow-ups for the team.

2. Customer Retention & Relationship Management

• Oversee retention performance and repeat-order behavior across all customer segments.
• Resolve escalation cases (pricing issues, service issues, complaints).
• Build and maintain relationships with key accounts and high-volume customers.
• Conduct regular business reviews with large clients.

3. Pricing, Margin & Competitor Monitoring

• Oversee price matching across customer segments while protecting margin targets.
• Coordinate with the pricing team to adjust daily/weekly SKU prices.
• Monitor competitor price movements and market trends.
• Ensure margins stay aligned with company goals without compromising customer growth.

4. Data & Reporting

• Oversee daily, weekly, and monthly sales dashboards (volume, margins, retention, conversion rates, customer health).
• Analyze customer buying patterns, churn risk, and sales performance.
• Use data to plan proactive actions: reactivation, upselling, risk management.
• Support segmentation strategies and customer-scorecards (A/B/C customers).

5. Growth & Expansion

• Create and execute strategies to acquire high-value HoReCa, SME, factory, and chain customers.
• Develop local sales playbooks for new areas or SKUs.
• Lead cross-team coordination for new product launches, promos, and marination rollout.

6. Marination & Product Projects

• Oversee marination project pipeline: customer trials, sample feedback, pricing, packaging, and transitions to recurring orders.
• Coordinate with processing and operations to ensure product accuracy and specifications.

7. Coordination With Internal Teams

* Work closely with:

• Pricing (pricing updates, margin checks, competitor info)
• Operations & Logistics (fulfillment consistency, cut-off performance)
• Processing/Marination (new product launches, custom requests)
• Finance (payments, aging follow-ups, major account terms)
• Ensure operations align with customer expectations and SLAs.

Qualifications

• 3 - 6 years of experience in sales, account management, or business development (poultry industry)
• Proven experience managing a sales team.
• Strong data orientation: able to read dashboards, analyze trends, and make decisions using numbers.
• Strong communication and client-facing skills, especially with large corporate or chain accounts.
• High integrity, strong work ethic, and disciplined execution.
• Comfortable working in a fast-paced, operational environment.
• Ability to coordinate cross-functional teams smoothly.