Area Sales Manager

Job Title: Area Sales Manager – Frozen Food (2 headcounts)

Location: Surabaya (covering East Java) & Bali (covering Bali & Lombok)

Job Overview

We are seeking an experienced and results-driven Area Sales Manager to lead and expand our frozen food business (with a focus on French fries) across East Java and Bali. The role is responsible for driving sales growth, strengthening distribution networks, and managing key customer relationships in the region.

Key Responsibilities

• Develop and execute sales strategies to achieve revenue and market share targets in East Java and Bali
• Manage and expand distribution channels, including general trade, modern trade, and food service (HORECA)
• Build and maintain strong relationships with distributors, key accounts, and business partners
• Identify new business opportunities and drive market penetration for owned brand products
• Monitor market trends, competitor activities, and customer needs to optimize sales performance
• Lead, coach, and monitor the performance of the sales team and distributors
• Ensure proper execution of sales programs, promotions, and pricing strategies
• Prepare regular sales forecasts, reports, and performance analysis

Requirements

• Bachelor's degree in Business, Marketing, or related field
• 12–20 years of sales experience, preferably in FMCG or Frozen food industry
• Minimum 5–8 years of recent sales experience in frozen food (mandatory)
• Strong knowledge of frozen food market specially French Fries, especially in Surabaya, East Java & Bali area.
• Proven track record in managing distribution and growing owned brands
• Strong leadership, negotiation, and relationship management skills
• Based in Surabaya and willing to travel frequently across East Java & Bali area
• English proficiency is not mandatory

Key Competencies

• Strategic thinking and execution
• Strong commercial and business acumen
• Excellent communication and interpersonal skills
• Result-oriented with strong drive for achievement
• Ability to work independently and manage multiple stakeholders