Digital Marketing & ECommerce Manager

Our client FMCG product specially for personal care.

Responsible to drive the growth, profit, and share for our brands by leading the mining of consumer insights and trends that build a sustainable competitive advantage through innovation.

Responsibilities

Experience with new product development in the industrials space, ideally with exposure to both the commercial and technology development function.

Manages projects on time and on budget as well as exhibits decision-making abilities around investment alternatives that mitigate risk and maximize return.

Obsesses over consumers enduring motivations, cultural context, and the business landscape; uses marketplace data and trends to understand our consumers more deeply at a human level.

Strategically chart a course for the category, portfolio, and brand using data-driven decision-making.

Collaboration with internal partners like R&D, Technical Applications, Sales, Finance, and

Operations as well as external agency partners to plan breakthrough consumer experiences and disruption of the status quo while driving profitable growth.

Partners with Sales and Customers to execute best-in-class strategy and win the sale in an omni-channel environment; understands how to maximize the business at retail and collaborates to deliver results.

Innovation

Identify opportunity spaces grounded in consumer and category insights.

Find the brand's unique approach and prioritized consumer benefits it delivers in order to define the brands innovation strategy.

Generate concepts, validate with consumers, and assess on key criteria to identify winning platforms to build 2-5 year portfolio pipeline.

Explore and incorporate new approaches to brand innovation in the brands innovation strategy including new business models, distribution strategies, licensing agreements and strategic partnerships.

Commercialization

Build business plans and lead commercialization for new product opportunities in collaboration with a diverse cross-functional team.

Develop and manage new product and program handoffs for established business partners to ensure that a smooth transition for new product launch plans is established and in place for launch.

Skills and qualifications

Minimum 4-5 years Marketing experience required

Strong drive for results and ability to display leadership, decision-making and analytical skills, effective communication, critical thinking, self-motivation, and a passion for the consumer

Experience developing strategic brand/product plans, such as commercialization strategies

Experience connecting with cross-functional teams and agency partners

Ability to influence and lead others, including those outside of the Marketing function

Aptitude for identifying consumer insights and transforming them into significant product and marketing innovation

Deep understanding of key P&L drivers

Demonstrate critical thinking by analyzing data and synthesizing learning into insights and action to drive strong business results.