Senior Marketing Strategist - Beauty Industry

Our client is a fast-growing beauty and skincare company in Indonesia, dedicated to providing high-quality, innovative, and dermatologist-approved products. With a strong commitment to self-care and confidence, the company focuses on combining science-backed formulations with the latest beauty trends. Through continuous research and development, our client aims to empower customers with effective and safe skincare solutions.

Job Descriptions:

1. Define, create, and manage marketing acquisition efforts across awareness, consideration, and conversion using other channels.

2. Analyze and identify the best content promotion trend to give further key recommendations in order to discover other ways of reaching customers and drive sales traffic.

3. Handling the end-to-end process of the influencer marketing strategist, starts from approaching suitable KOL, creating & presenting the brief, and reviewing their performance.

4. Ensure that a brand remains recognizable, up-to-date, and top of mind exciting to audience.

5. Making sure that branding image is consistent across advertising and campaigns.

6. Forecast marketing campaign growth and ROI for marketing campaigns, working closely with product development and business development team.

7. Supervising advertising, product design, and other forms of marketing to maintain consistency in branding.

Requirements:

1. Bachelor's degree in any related field.

2. Experience as a Marketing Strategist/KOL Strategist for 3 years.

3. Extensive comprehension regarding content management activities.

4. Good English proficiency both in writing and speaking.

5. Excellent market acumen and up to date with the current social trends.