About the job Marketing Manager (Interactive Retail Edutainment)
Our client, a prominent player in family entertainment known for its innovative playing and learning experiences, is planning to open over 20 flagship locations across key markets, bringing engaging environments to children and families throughout Asia and beyond.
About the role:
Develop and implement innovative marketing strategies to drive business growth in Indonesia. These strategies should ensure consistent brand visibility, enhance customer engagement, and achieve business revenue targets through a combination of strategic alliances, impactful events, and well-executed digital campaigns.
A key focus is on revenue generation, leveraging opportunities such as school trips, birthday parties, retail walk-ins at venues, and membership sales. Success in this role requires a results-driven approach, translating marketing efforts into tangible business outcomes.
Responsibilities:
Brand Management
- Develop and execute strategies to strengthen the companys brand presence and reputation.
- Ensure consistent messaging and visuals across all marketing platforms.
Revenue Generation
- Design and implement campaigns that drive sales and profitability.
- Analyze marketing ROI and optimize strategies for maximum revenue impact.
Mall Alliance
- Collaborate with malls to drive participation in events, enhancing visibility and foot traffic.
- Establish partnerships with malls to generate revenue through barter or FOC media deals (digital/offline).
- Ensure consistent and effective brand representation across all partnered malls.
Guest Engagement
- Plan and execute quarterly campaigns for vouchers, loyalty programs, and targeted promotions.
- Drive transactional growth through innovative and tactical campaigns.
- Achieve revenue goals by implementing seamless guest engagement strategies.
Digital Marketing and Social Media
- Manage and expand business's social media presence.
- Develop and execute influencer marketing strategies for loyalty programs and birthday party remarketing.
- Maintain consistent monthly engagement across all digital platforms.
Events and Alliances
- Organize innovative on-ground events and form strategic alliances, including venue-wise activations (residential, school, catchment areas).
- Collaborate with key stakeholders to drive incremental growth and revenue.
Venue Launches and Campaigns
- Oversee the successful launch of new venues, executing campaigns (digital and offline) to achieve set targets.
- Partner with operations teams to deliver high-quality events while maintaining strong brand visibility and revenue goals.
Content Development and Reviews
- Develop and promote engaging content aligned with KPIs for all product categories.
- Strategize content seeding and encourage growth in reviews.
Database Management
- Build and maintain a comprehensive and contactable database to support consistent lead generation activities.
Qualifications:
- Bachelors degree in Marketing, Business, or a related field (MBA is preferred).
- Minimum of 7 - 10 years in marketing roles, preferably in mall marketing or a related industry.
- Strong expertise in digital marketing, lead generation, and campaign planning.
- Proficiency in Microsoft PowerPoint, Excel, and campaign management tools.
- Excellent communication and negotiation skills.
- Proven ability to collaborate effectively with cross-functional teams and external stakeholders.