About the job Sales Manager (Interactive Retail Edutainment)
Our client, a prominent player in family entertainment known for its innovative play-and-learn experiences, is planning to open over 20 flagship locations across key markets, bringing engaging environments to children and families throughout Asia and beyond.
About the role:
This position generates revenue by driving leads and converting them into bookings for birthday parties and school trips at venues. It is an individual contributor role requiring hands-on sales efforts, including fieldwork and proactive engagement with schools, party planners, and the broader ecosystem.
Responsibilities:
- Revenue Generation: Drive revenue growth in the assigned geography and venue.
- Lead Generation: Build a strong pipeline of leads for birthday parties and school trips through calls, emails, and networking with schools and community groups.
- Eco-System Development: Establish relationships with the party ecosystem, including birthday party planners, event managers, confectionery shops, decorators, and residential societies in the area.
- Sales Conversion: Understand client needs and convert leads into confirmed bookings by presenting tailored packages.
- Stitching Alliances: Build partnerships with corporations and schools for packages and special events.
- Relationship Building: Cultivate long-term relationships with parents, school administrators, and daycare centres to encourage repeat business and referrals.
- Collaboration & Strategy: Work with the marketing team on targeted campaigns and provide feedback to improve outreach efforts.
- Venue Tours & Presentations: Conduct engaging tours and presentations to showcase the venue's offerings.
- Reporting & Analysis: Monitor and report on sales activities, conversion rates, and revenue performance. Use data insights to refine strategies.
Qualifications:
- Experience:
- Having 7 - 8 years in sales, preferably in education-focused roles.
- Experience in franchise development for kindergartens, playschools, or primary schools is a plus.
- B2C sales experience related to birthday parties or school programs is highly desirable.
- Education:
- Bachelor's degree in Business Administration, Marketing, or a related field (preferred but not required).
- Skills:
- Ability to work with diverse stakeholders and build lasting relationships.
- Street-smart, proactive, and self-motivated.
- Excellent communication, negotiation, and organizational skills.
- Competent with CRM tools and Microsoft Office.
- Personal Attributes:
- Self-starter, go-getter, and goal-oriented.
- Energetic, enthusiastic, and passionate about achieving targets.
Working Relationships
- Reports to the Marketing Team.
- Collaborates closely with the venue manager for the assigned geography.
Benefits
- Competitive salary with an attractive commission structure.
- Opportunities for professional growth and development.
- Fun and engaging work environment.
Note:
This role requires significant fieldwork, including meeting schools, party planners, and other stakeholders. It is not an office-based position.