Brand Influencer Marketing Manager - Beauty Industry

Our client is a fast-growing beauty and skincare company in Indonesia, dedicated to providing high-quality, innovative, and dermatologist-approved products. With a strong commitment to self-care and confidence, the company focuses on combining science-backed formulations with the latest beauty trends. Through continuous research and development, our client aims to empower customers with effective and safe skincare solutions.

Key Responsibilities:

1. Strategic Planning & Execution
   • Develop, implement, and manage multi-channel marketing acquisition strategies across awareness, consideration, and conversion stages.
   • Identify and leverage new content promotion trends to optimize customer reach and drive sales traffic.
   • Oversee influencer marketing strategies, from identifying Key Opinion Leaders (KOLs) to negotiating partnerships and evaluating performance metrics.
2. Brand & Content Management
   • Ensure the brand remains recognizable, relevant, and engaging to the target audience.
   • Maintain consistency in branding across advertising, product design, and all marketing campaigns.
   • Collaborate with creative teams to develop compelling content aligned with brand identity and audience expectations.
3. Performance Analysis & Optimization
   • Analyze marketing campaign performance, providing key recommendations for optimization and growth.
   • Forecast marketing campaign growth and ROI, working closely with product development and business development teams.
   • Utilize data-driven insights to refine marketing strategies and enhance customer acquisition efforts.
4. Team Leadership & Cross-Functional Collaboration
   • Supervise and mentor the marketing team to drive high performance and innovation.
   • Work closely with internal stakeholders, including product, business development, and creative teams, to align marketing objectives with business goals.

Requirements:

• Education: Bachelor's degree in Marketing, Business, Communications, or a related field.
• Experience: Minimum of 5 years of experience in beauty marketing strategy, with at least 3 years in a managerial or senior-level role.
• Expertise: Strong understanding of KOL Management, content marketing, branding, and influencer marketing strategies.
• Skills:
  • Excellent proficiency in English (written and spoken).
  • Strong market acumen with a keen eye on social and digital trends.
  • Proven ability to forecast and analyze marketing campaign performance.
  • Strong leadership, communication, and stakeholder management skills.