Senior KOL Strategist

Our client is a fast-growing beauty and skincare company in Indonesia, dedicated to providing high-quality, innovative, and dermatologist-approved products. With a strong commitment to self-care and confidence, the company focuses on combining science-backed formulations with the latest beauty trends. Through continuous research and development, our client aims to empower customers with effective and safe skincare solutions.

Responsibilities

1. Conceptualize and manage demand-driving strategy, executive and creating events involving influencers, and KOLs across beauty, technical and popular culture.

2. Brainstorm with the marketing team on how to increase the engagement by collaborating with certain KOLs.

3. Proposing endorsement options, making lists, and executing for micro, macro, mega and even celebrity KOL.

4. Guideline improvement and ensure that the team understands about the objective, strategy, and working on the daily task with a timely manner

5. Maintain all of the administrative documents: payment, contract, document filing and the data tracking.

6. Monitor industry trends, competitor activities, and emerging KOLs to stay ahead of the curve and propose innovative influencer strategies

7. Liaise on new product launches by ensuring consistent press in core media categories.



Requirements:

1. Bachelor's degree in any related field.

2. Experience as a Marketing Strategist/KOL Strategist for 3 years.

3. Extensive comprehension regarding content management activities.

4. Good English proficiency both in writing and speaking.

5. Excellent market acumen and up to date with the current social trends.