Brand Activation Specialist

Overview

The Brand Activation Specialist is responsible for strengthening the schools brand presence through impactful campaigns, engaging digital initiatives, and well-executed events. This role blends creativity, digital marketing expertise, and strong organizational skills to support student enrollment, community engagement, and overall school positioning.

Key Responsibilities

1. Brand Activation & Campaign Management

• Develop and execute brand activation ideas that highlight the schools strengths, culture, and learning environment.
• Lead the planning and implementation of marketing campaigns for enrollment seasons, open houses, promotional programs, and special school initiatives.
• Ensure all campaign materials and touchpoints reflect consistent brand quality and messaging.
• Coordinate with partners, vendors, and internal teams to support campaign rollouts.

2. Event Planning & On-Ground Execution

• Manage end-to-end school events including open days, student showcases, community activities, and external exhibitions.
• Handle event logistics, flow, registration, and onsite coordination to ensure a smooth execution.
• Provide live content support during events (hosting, coverage, interviews, etc.) when needed.
• Conduct post-event reviews to evaluate performance and improvements.

3. Digital Marketing & Online Visibility

• Develop digital promotional content to support ongoing campaigns and school programs.
• Manage digital activation efforts, including short-form videos, social media features, and promotional visuals.
• Support digital ad optimization by preparing creatives, targeting recommendations, and basic performance reviews.
• Ensure the school has consistent visibility across digital channels and education-related platforms.

4. Content Creation & On-Camera Presence

• Participate as on-screen talent for marketing materials such as video explainers, school tours, voiceovers, or campaign visuals.
• Collaborate with the creative team on scripting, storyboards, and content direction.
• Provide creative input for visual concepts that align with the schools brand image.

5. Brand Management & Community Engagement

• Maintain a strong and cohesive brand identity in all marketing and communication materials.
• Support initiatives that enhance parent, student, and community engagement.
• Monitor competitor activities, education trends, and new activation ideas relevant to the school market.

6. Reporting & Performance Insights

• Track campaign and event performance, gather feedback, and propose improvements.
• Prepare monthly activity updates for the Marketing Lead or School Director.
• Maintain proper documentation of marketing assets, campaign files, and event records.

Requirements

Education & Experience

• Bachelors degree in Marketing, Communications, Public Relations, or any related field.
• 2 - 3 years of experience in marketing, brand activation, events, or digital media.
• Experience in education, lifestyle, retail, or service-based industries is an advantage.

Technical Skills

• Strong understanding of campaign planning, on-ground activation, and event execution.
• Basic knowledge of digital marketing (social media, ads, content formats).
• Comfortable speaking on camera or appearing in promotional materials.

Soft Skills

• Excellent communication and presentation abilities.
• Strong project management, multitasking, and time management skills.
• High level of creativity with a proactive approach to problem-solving.
• Able to work collaboratively across departments, teachers, and external partners.
• Energetic, confident, and comfortable engaging with students and parents.