Marketing and Merchandiser Manager

Position : Marketing and Merchandising Manager - Womenswear Fashion - USA Market

Job Description: Marketing and Merchandising Manager - Womenswear Fashion

Company: Pinnacle Apparels

Location: Jakarta or Semarang, Indonesia

Experience Level: 10 - 15 years

About Pinnacle Apparels

Pinnacle Apparels is a leading and dynamic force in the fashion industry, committed to setting trends and delivering high-quality, stylish womenswear. We are seeking an energetic and experienced Marketing and Merchandising Manager to strategically drive the success of our key categories and accelerate our growth in the Indonesian market.

Position Summary

We are looking for a highly motivated, results-driven, and energetic leader with extensive experience specifically in marketing and merchandising fashion brands, particularly those focused on womenswear tops, dresses, and performance outerwear. The ideal candidate must have a proven track record of 10-15 years in developing and executing high-impact strategies that seamlessly blend market demand with product strategy, leading to high performance and significant market growth. This critical role requires an eager to grow attitude and offers good compensation.

Key Responsibilities

Marketing Strategy & Execution

• Strategic Marketing Leadership: Develop, implement, and manage comprehensive annual and seasonal marketing strategies and campaigns for the womenswear categories (tops, dresses, and performance outerwear) to drive brand awareness, customer acquisition, and sales growth.

• Product Strategy Alignment: Act as the crucial bridge between Marketing, Design, and Sales. Collaborate closely with the Design and Sourcing teams to ensure the product line-up (range, depth, pricing) is commercially viable, trend-relevant, and aligned with market demands identified through consumer insights.
• Range Planning Support: Provide strategic input into seasonal range plans, analyzing past business and market trends to optimize assortment, minimize risk, and maximize profitability.
• Market Analysis: Conduct in-depth market research, competitive analysis, and consumer insights studies, translating findings into actionable recommendations for both marketing strategy and product merchandising.

Leadership & Performance

• Budget Management: Efficiently manage the procurement budget, ensuring optimal cost for raw materials and delivering a strong contribution % against each and every style.
• Cross-functional Collaboration: Ensure seamless coordination with Design, Sample room, production team to ensure compliance with all customer TNA and meet 100% PCD (Planned Cut Date).
• Team Leadership: Mentor and lead the marketing team, fostering a high-performance, collaborative, and energetic work environment.

Qualifications

• Experience: 10 to 15 years of progressive experience in marketing and merchandising, with a significant focus on fashion or apparel brands.
• Category Expertise: Mandatory proven experience marketing and merchandising womenswear categories, specifically tops, dresses, and technical/performance outerwear.
• Education: Bachelor's degree in Marketing, Business Administration, or a related field.
• Market Knowledge: Deep understanding of the US consumer market, Apparel sourcing regions and the retail landscape is a plus.
• Skills: Exceptional end to end merchandising, analytical abilities, excellent communication with customer, factory and raw material vendors alike, costing acumen, cost-saving techniques.
• Attitude: Must possess an energetic and eager to grow attitude, demonstrating a proactive, hands-on approach and a relentless focus on high performance and measurable results.
• Language: Fluency in English (written and verbal) is essential, Bahasa Indonesia (verbal) is a plus

What We Offer

• Excellent Compensation: A highly competitive salary package commensurate with experience and a strong performance-based incentive structure.
• Growth Opportunity: A key leadership role in a fast-growing company with ample opportunities for professional development and career advancement.
• Dynamic Environment: A vibrant, energetic, and collaborative work culture that values innovation and high achievement.