Marketing Manager

Position: Marketing Manager
Location: Thanh Xuân, Hanoi
Salary: Up to $4000
Experience: Minimum 3 years in a Marketing Manager role or equivalent
Type of Work: Onsite
Gender: Any

Why Theyre Looking for You

Were looking for a Marketing Manager with strong strategic vision, sharp business acumen, and a deep passion for global e-commerce and innovative SaaS solutions for Shopify/eCommerce brands. As the Marketing Manager, you will lead marketing efforts for a global SaaS product with over 70,000 active users across 132 countries. You will drive initiatives across Performance, Partnership, Content, and Business Development, using a Product-Led Growth model to achieve outstanding results. This is an exciting opportunity to work with leading global e-commerce businesses in a rapidly growing industry.

Job Description

1. Top 3 Priorities

• Strategic Collaboration: Work closely with the Product Team and Board of Directors to develop marketing and business development strategies aligned with company objectives.
• Growth & Inbound Marketing: Design and execute Growth & Inbound marketing activities to drive product adoption and engagement.
• Brand & Communications: Oversee Brand & Communications activities, including PR, community engagement, social media, and event marketing to enhance the companys brand visibility and reputation.

2. Partnerships

• Strategic Partnerships: Cultivate and maintain strategic partnerships, participating in activities to expand the company's network and opportunities for growth.

3. Product & Performance Marketing

• User Journey Analysis: Conduct thorough analysis of the user journey to identify opportunities for optimization and improvements.
• Customer Retention & Referrals: Focus on increasing customer lifetime value, retention rates, and referrals to build long-term customer relationships.

4. Team Management

• Leadership: Build, lead, and manage a high-performing marketing team, including the sales function, ensuring clear goals, KPIs, and OKRs to track and measure marketing performance.
• Collaboration: Coordinate with internal teams such as product, design, and customer success to ensure alignment and smooth operations across all marketing efforts.

Requirements

• Education: Bachelor's degree in Marketing, Communications, Advertising, Business Management, or a related field.
• Experience: Minimum of 3 years in a Marketing Manager role or equivalent, with experience in a SaaS company.
• Language Proficiency: Fluent spoken and written English (IELTS 7.0 - 8.0).
• Partnerships & Global Development: Background in fostering partnerships, community engagement, and driving global business development (B2B).
• SaaS Product Marketing: Proven track record of expanding product marketing strategies for SaaS/technology products globally.
• CRM & Marketing Tools: Proficiency with CRM and marketing tools such as Google Analytics, Google Adwords, HubSpot, Hotjar, etc.
• Data-Driven: Strong inclination towards data-driven decision-making, able to analyze both quantitative and qualitative data to assess campaign effectiveness.
• Skills: Excellent organizational, time management, and communication skills, with a leadership style combining creative and analytical approaches.

Plus

• Previous experience in managing teams of 10+ people.
• Strategic insight and a proactive drive for innovation.

Benefits

• Salary: Up to $4000
• Performance Bonuses: Annual performance bonuses and a 13th-month salary (up to 3-month salary based on performance).
• Leave: 12 days of annual leave per year, plus 12 remote working days per year.
• Health & Wellness: Annual health check-up at top clinics in Vietnam, weekly shoulder massage treatment, and monthly team bonding activities.
• Training & Development: 100% product training and other programs as per company policy.
• Company Benefits: Holiday bonuses, company trips, and various team building activities.
• Growth Opportunities: Work with top-class partners in the IT industry and expand products in global markets.
• Professional Development: Access training programs, mentorship, and career growth opportunities in marketing and beyond.
• Work Environment: Professional, dynamic, and creative office environment.

Why Youll Love Working Here

• Be part of a fast-growing company shaping the future of global e-commerce and SaaS innovation.
• Take on meaningful challenges that contribute directly to company success.
• Work in a collaborative and energetic team environment.
• Access to professional development opportunities and mentorship to grow your career.