Digital Marketing Specialist

Client is India's biggest and most successful brand in fitness space

Key Responsibilities :

• Responsible for managing paid campaigns on digital channels. Plan and deploy quarterly, monthly and daily budgets.
• Own, drive, and report on crucial marketing efficiency metrics such as CAC, ROAS, and LTV
• Manage strategy, establish incrementality and drive regular testing to achieve results
• Work closely with the analytics teams to derive meaningful insights, uncover patterns and drive a data-backed strategy

Eligibility Criteria :

• 4-6 years of experience working in digital marketing
• Strong knowledge of Meta Ads, Google Ads and affiliate channels are a must. SEO understanding is also mandatory
• Understands measurement, attribution and incrementality
• Excellent analytical and project management skills, strong communication skills
• Engineering / MBA background preferred