Digital Marketing Expert

Swak BPO Corp is looking for a Digital Marketing Expert to join our Marketing team!

Position Overview:

Reporting to the Director of Marketing, the Digital Marketing Expert serves as a thought lead in aligning digital marketing strategy with business goals and objectives. This position is instrumental in keeping Swak BPO Corp. ahead of the game.

Key Responsibilities:

• Develop and execute comprehensive digital marketing strategies to enhance brand awareness, generate sales quality leads, and drive engagement across various online channels including PPC, SEO, SMM, and content marketing.
• Assist the Marketing Director in controlling a data infrastructure to help the senior management in evaluating end-to-end customer experience across various channels. Plan, execute, and analyze campaign and conversion tests, optimizing our client's journey from origination to KYC to drive conversion rates.
• Utilize data analytics tools and platforms to track, measure, and analyze key performance metrics (KPIs) such as website traffic, conversion rates, customer acquisition cost (CAC), return on ad spend (ROAS), etc. and provide data-driven insights for optimizations.
• Conduct market research and competitor analysis to identify trends, opportunities, and best practices in the digital landscape, and recommend actionable insights to optimize campaign performance.
• Collaborate cross-functionally with international marketing team, and other internal stakeholders including Sales, Creatives, D&A (Data and Analytics), etc. to develop integrated marketing campaigns aligned with Swak BPO Corp's business objectives and customer needs.
• Help the Marketing Director in managing digital advertising budgets and campaign spending to maximize ROI and achieve targeted goals.
• Stay up to date with industry trends, emerging technologies, and digital marketing innovations, and proactively recommend strategies for continuous improvement and optimization.

Qualifications:

• Bachelor's degree in Marketing, Communication Arts, Information Technology or other related filed; professional certifications in digital marketing, data analytics, or related disciplines preferred.
• Proven track record of 5+ years of experience in digital marketing roles with a focus on data analytics, digital media strategy, and campaign optimization.
• Proficiency in digital marketing platforms and tools including Google Ads, Meta Ads, Google Analytics, Semrush, Ahrefs or similar platforms to track and measure digital marketing performance.
• Strong analytical skills with the ability to interpret complex data sets, derive actionable insights, and make data-driven decisions to optimize campaign effectiveness and ROI.
• Excellent communication skills with the ability to articulate ideas, present findings, and collaborate effectively with cross-functional teams. 
• Must be willing to work in Clark, Pampanga.

Why work with Swak BPO Corp.?

• Innovative Projects: You'll work on cutting-edge digital marketing strategies that directly impact on our growth and industry presence. 
• Professional Development: We offer opportunities for continuous learning and career growth as we expand our digital marketing efforts. 
• Growth Opportunists: As a growing company, we offer room for professional development and career advancement.
• Supportive Team Culture: We value teamwork and encourage collaboration across all departments. 
• Work-Life Balance: We understand the importance of flexibility and offer a supportive work environment that values balance. 
• Diverse Projects: From digital campaigns to printed marketing materials, your creativity will shine across various formats and mediums. 

If you're passionate about digital marketing and excited to be part of a dynamic, growing company, we'd love to hear from you!