About the job Brand Communications Manager
Do you want to love what you do at work? Do you want to make a difference, an impact, transform peoples lives? Do you want to work with a team that believes in disrupting the normal, boring, and average?
If yes, then this is the job you're looking for ,webook.com is Saudis #1 private event ticketing and experience booking platforms in terms of technology, features, agility, revenue serving some of the largest mega events in the Kingdom surpassing half a billion in sales. webook.com is part of the Supertech Group also consisting of UXBERT Labs, one of the best digital and user experience design agencies in the GCC, along with Kafu Games, the largest esports tournament platform in MENA.
We are currently looking for a Brand Communications Manager who will lead and oversee various aspects of brand communication to create a compelling and consistent brand image. You will be responsible for developing and implementing brand strategies, ensuring a strong brand identity, crafting engaging content, and maintaining positive relationships with the media, all while actively engaging our community and effectively managing crises..
Key Responsibilities:
- Develop and implement a comprehensive public relations strategy that aligns with webook.com’s goals and objectives.
- Manage a team of junior public relations professionals, providing guidance and support to ensure the successful execution of campaigns and initiatives.
Effective management of PR agency
- Ensure webook.com is positioned as a thought leader across the industry through PR coverage, interviews, and events.
- Build and maintain relationships with critical media outlets and influencers to secure positive coverage and enhance the organization’s reputation.
- Monitor and analyze media coverage of the organization and its competitors to identify opportunities and risks and develop appropriate responses as needed.
- Collaborate with other departments, such as marketing, commercial, and product, to ensure consistent messaging and effective communication with the public and other stakeholders
- Establish and develop effective relationships with relevant governmental entities.
- Develop and manage the public relations budget, ensuring cost-effective and efficient use of resources.
- Serve as the organization's spokesperson, responding to media inquiries and managing crisis communications as needed.
- Lead media training for the leadership team if required.
- Stay up-to-date on industry trends and best practices and share knowledge and insights with the team and other departments as appropriate.
Key Requirements:
- Strong understanding of digital marketing, SEO, and social media strategies.
Exceptional written and verbal communication skills.
Creative thinker with a strong eye for detail.
Ability to lead and inspire a team, fostering a culture of innovation and collaboration.
Proficiency in crisis management and conflict resolution.
Strong analytical skills to assess the performance and impact of brand initiatives.
Key Qualifications:
Bachelor's degree in Marketing, Communications, or a related field.
- 8-10 years of experience in public relations, with a proven track record of successful campaigns and initiatives.
- Experience managing a team of public relations professionals; client-side experience is a must.
- Excellent English verbal and written communication skills.
- Native Arabic language speaking.
- Strong media relations skills and existing relationships with critical media outlets and influencers.
- Experience managing crisis communications and working with senior executives.
- Strategic thinker with the ability to develop and execute comprehensive public relations strategies
- Ability to work collaboratively with other departments and stakeholders.
- Strong organizational and project management skills
- Ability to work effectively in a fast-paced, dynamic environment.