SEO & Content Marketing Associate - B2B Cloud HRTech company

Key Responsibilities

• Playing a key role within the marketing team to drive content strategy and distribution.
• Maintain communication and brand consistency across all channels.
• Collaborate with cross-functional teams like sales and product for content plan and outreach.
• Highly strategic and execution capable of developing a message based on goals, choosing the right channels, and tracking ROI.
• Develop and execute content marketing strategies tailored for international audiences.
• Optimize content and digital assets for SEO to enhance visibility and drive traffic.
• Analyze performance metrics to inform content strategy and optimize campaigns.

Must Haves:

• Strong proficiency in SEO best practices and tools.
• Excellent analytical skills to evaluate content performance and ROI
• .Proven content creation skills specifically for B2B businesses.
• Solid project management capabilities to handle multiple initiatives simultaneously.

Experience & Expertise required:

• 2 - 4  yrs of experience required in Content Marketing & SEO.
• Must have a background of working in B2B SaaS/product company.
• Must have experience in US markets.
• Creative and excellent content writing skills with an eye for detail.
• Excellent communication, both written and verbal.
• Well-versed MS Office Suite (PowerPoint) and tools like Semrush, GA, AI, Hubspot, etc.
• A detail-oriented and proactive individual with a passion