Social Media Writer

You should be the go-to idea person, concept maven, and creative writer in our fashion-forward content and creative team. Your focus will be on crafting engaging content in English for digital campaigns and social media projects.

A Day in the Life
70%: Creating, researching, and conceptualising fresh content across all brands.
30%: Participating in ideation meetings, collaborative projects, and joint brainstorming sessions focused on driving P0 metrics and achieving organisational goals.

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Requirements:

• Minimum 1 year exprience at a fast-paced advertising agency.
• A natural idea person with experience in handling clients and rallying creative and digital teams around central concepts.
• Excellent at formulating and presenting ideas for marketing and brand communications.
• Experience in leading and participating in brainstorming sessions, ideating, writing, and executing original creative concepts based on brand managers' briefs, objectives, or goals.
• Passionate about new-age creative formats, including social media reels, shorts, and digital ad films.
• Skilled in tailoring content and copy for specific purposes whether to sell, engage, or inform.
• Capable of omnichannel copywriting, including presentations, manifestos, scripts, webpages, blogs, social media, slogans, and news releases.
• Strong understanding of the nativity requirements for different channels.
• Driven by briefs able to break them down and generate ideas for hero, hub, and hygiene content.
• Goes beyond writing to ensure flawless execution, collaborating with creative and shoot teams to ensure visual elements complement the copy.
• Understands the target audience for each brand and crafts copy that speaks directly to their community.
• Identifies key messages and communicates them powerfully to influence the audiences feelings and actions.
• High standard of quality control, with a keen eye for editing own and others work. Grammar is a priority!
• Values research and is eager to stay informed on the latest fashion trends and styles.
• Identifies fresh and interesting angles for written pieces.
• Works collaboratively with the marketing team and brand managers to review the impact of work.
• Contributes to business pitches and presentations to propose new ideas and project

Qualifications‍

• Agency background
• Portfolio of past work and writing samples with metrics on performance
• BA in English Literature with a postgraduate degree in advertising or mass media communications