SEO Specialist I FX & CFDs I Chinese Speaker

Company Overview:

Our client is a multi-asset trading platform with various global offerings to adapt to investors from all walks of life. Investors trading on our platform get access to 250+ CFD financial instruments, including Forex, Commodities, Indices and Shares.

Key Responsibilities:

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
• Track, report, and analyze website analytics and PPC initiatives and campaigns.
• Manage campaign expenses, stay on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing.
• Perform ongoing keyword discovery, expansion and optimization.
• Research and implement search engine optimization recommendations.
• Research and analyze competitor advertising links.
• Develop and implement link building strategy Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation.
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

Who are we looking for:

• Bachelor's in marketing or any related field. 
• At least 3 years experience in this role.
• Related experience in Fintech-Forex will be added advantage.
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition In-depth experience with website analytics tools (e.g, Google Analytics)
• Knowledge of ranking factors and search engine algorithms