Senior Marketing Specialist I FX & CFDs I Chinese Speaker

What will you do:

• Develop email marketing strategies in collaboration with the marketing team to align with business goals and target audience segments.
• Plan, execute, and optimize email campaigns for customer acquisition, retention, and conversion, utilizing insights from performance metrics.
• Create engaging content for newsletters, promotions, and updates, ensuring alignment with brand guidelines and audience preferences.
• Personalize email content based on customer segmentation and behavior to enhance relevance and engagement.
• Implement automated workflows to nurture leads, onboard new customers, and re-engage inactive users for improved conversion rates.
• Ensure compliance with industry regulations like GDPR and CAN-SPAM laws while monitoring deliverability and engagement rates.
• Analyze email metrics to track performance and generate actionable insights for campaign optimization.
• Responsible for content creation and writing for email marketing campaigns, including crafting engaging subject lines, persuasive copy, and compelling calls-to-action to drive audience interaction and conversions.

Who are we looking for:

• Minimum of 3 years of proven experience in email marketing, preferably within the Forex or financial services industry
• Deep understanding of email marketing best practices, segmentation strategies, and automation workflows
• Proficiency in email marketing platforms (e.g., Mailchimp, Constant Contact, HubSpot) and CRM systems
• Strong analytical skills with the ability to interpret data and metrics to drive decision-making and optimization.
• Excellent written and verbal communication skills, with a keen eye for detail and creativity
• Familiarity with regulatory requirements and compliance standards governing email marketing.
• Ability to thrive in a fast-paced, results-driven environment and collaborate effectively with cross-functional teams.