Head of Marketing I FX & CFDs I Chinese Speaker

About the Role:

We are seeking a dynamic and experienced Head of Marketing to lead our marketing efforts for an innovative Online FX & CFDs Trading platform. This pivotal role is based in Thailand and requires a marketing leader with a strong background in the Online Gambling, Trading, or Online Gaming industries. The ideal candidate will have extensive experience in 360-degree marketing with a focus on lead generation, branding, and events, particularly within the APAC region.

Key Responsibilities:

• Develop and Implement Marketing Strategy:
  • Craft and execute a comprehensive 360-degree marketing strategy that drives lead generation, brand awareness, and customer acquisition.
  • Leverage data-driven insights to optimize campaigns across various channels, ensuring alignment with business objectives.
• Lead Generation:
  • Design and implement effective lead generation campaigns tailored to the Online FX & CFDs Trading market, with a focus on the APAC region.
  • Utilize digital marketing tools and techniques to enhance lead quality and conversion rates.
• Brand Management:
  • Strengthen brand positioning within the competitive online trading landscape.
  • Oversee the development and implementation of brand guidelines to ensure consistency across all marketing materials and platforms.
• Event Management:
  • Plan, coordinate, and execute industry events, webinars, and conferences to elevate brand presence and engage with key stakeholders.
  • Work closely with sales and product teams to create impactful event strategies that drive business growth.
• APAC Market Focus:
  • Lead marketing initiatives with a strong emphasis on the APAC region, tailoring strategies to local market nuances and consumer behavior.
  • Collaborate with regional teams to ensure marketing efforts resonate with target audiences.
• Team Leadership:
  • Build, mentor, and lead a high-performing marketing team, fostering a culture of innovation, collaboration, and excellence.
  • Manage marketing budgets effectively, ensuring optimal allocation of resources to achieve strategic goals.

Key Qualifications:

• Industry Experience:
  • Proven marketing leadership experience within the Online Gambling, Trading, or Online Gaming industries.
  • In-depth knowledge of 360-degree marketing strategies, including lead generation, branding, and event management.
• Language Skills:
  • Fluent in Chinese, with strong communication skills in both written and spoken Chinese.
  • Proficiency in English is also required.
• Regional Expertise:
  • Extensive experience in marketing within the APAC region, with a deep understanding of local markets and consumer behavior.
• Leadership and Management:
  • Strong leadership skills with a track record of building and managing high-performing marketing teams.
  • Ability to work collaboratively with cross-functional teams and manage multiple projects simultaneously.
• Analytical and Strategic Thinking:
  • Data-driven approach to decision-making with a focus on achieving measurable results.
  • Strategic thinker with the ability to translate business goals into actionable marketing plans.

Why Join Us?

• Innovative Environment: Be a part of a cutting-edge platform in the fast-paced world of online trading.
• Growth Opportunities: Take on a leadership role with the potential to make a significant impact on the company's growth and success.
• APAC Focus: Work in a role that offers the opportunity to shape marketing strategies for a diverse and dynamic region.

If you are a passionate marketing leader with a strong background in the Online Gambling, Trading, or Online Gaming industries, and you thrive in a fast-paced environment, we invite you to apply for this exciting opportunity.