Assistant Manager - Marketing Automation & CRM

About the Company

Our client is one of the fastest-growing tech startups in Thailand and provides a platform for restaurant food supplies by streamlining the entire food supply chain process and making it simple, efficient, and transparent. We are a food supply chain online platform that aggregates over 10,000 items of food supplies, both fresh and dry, for restaurants, hotels, cafes, and caterers and delivers to their doorsteps within 24 hours.

About the Role

We are seeking a highly skilled and motivated individual to join our team as Assistant Manager - Marketing Automation & CRM). In this role, you will focus on driving customer acquisition, retention, and lifetime value through marketing automation, CRM systems, and personalized campaigns, while coordinating with various teams to optimize customer experiences and analyze performance.

Responsibilities

Marketing Automation

• Take ownership in driving member acquisition, retention, and LifeTime Value on our application

  and online channels.

• Able to use Marketing Automation Tool (MoEngage, Braze, CleverTap, Appier, etc.)

• Coordination with Marketing, Sales, and Merchandise Teams to create CRM campaign

• Manage Customer Data to synchronize with the Marketing Automation System

• Create and design customer personalization flow on the Marketing Automation System

• Manage personalization campaign on Marketing Automation System (Push Notification, In

app/Website Pop-Up/EDM/SMS, etc.)

• Design and manage use case on Marketing Automation System

• Process the campaign, Analyze and monitor the progress of the particular campaign, and report

to the Marketing Manager by weekly, monthly, quarterly, and annually

CRM System

• Design customer journey and customer profile on CRM system (Salesforce Marketing Cloud

solution, Hub Spot, etc.)

• Partnership / Alliance Management for serving the 'Loyalty Program'

• Planning, implementing, and monitoring retention, up-selling, and cross-selling campaigns

generated from customer insights to deliver incremental sales volume and customer loyalty/ Rewards program

• Daily manage end-to-end for customer experience and analyze campaign performance

• Customer Data Analyzing, updating customer information in the CRM database at all times, and

preparing action plans for customer development

• Work with our IT and customer data to improve data and metrics tracking initiatives to gain better

insights into our customers, segment our customers for targeted marketing initiatives, set KPIs, and champion the growth of our membership programs. Leverage analytics and experimentation capabilities to increase customer lifetime value across different customer segments

Qualifications

• Bachelors degree or Master's Degree in Marketing, Digital, or a related field

• At least 3 years of direct experience in CRM/Database, Marketing, and Market Analysis

• Demonstrate ability to prioritize, multi-task, and work with minimal supervision in a team

• environment

• Be self-motivated, a strong team player, and able to work and adapt under pressure

• Good command of English both verbal and written

• Good analytical skills and using analytic tools are preferable (Looker Studio, Excel, Power BI,

  etc.)

Benefits

• Social Security

• Group Insurance

• Dental Allowance

• Variable Bonus (Based on performance)

• Annual Health Check

• Annual Company Trip

• Annual Leave

• Company Laptop

Working Condition

• This is a full-time position based at office in Bangkok, Thailand (near MRT Phetchaburi)

• Regular office hours are from 10.00 a.m. to 7.00 p.m., Monday to Friday