About the job Influencer Specialist
About the Company
Our client is a premium skincare brand aiming to empower consumers by alleviating their skin concerns. We help consumers build confidence in appearance, so they can tackle life challenges with one less worry. We never stop looking and inventing the best solutions for various skin problems. We want everyone to have confidence in their own true beauty. We are a subsidiary of a big wellness group with more than 20 years of experience in Thailand's health and beauty market.
We are looking for Influencer Specialist to search and acquire KOLs or influencers to support our marketing campaigns, manage end-to-end influencer marketing campaigns, establish and maintain relationships with influencers.
About the Role
We are looking for Influencer Specialist to search and acquire KOLs or influencers to support our marketing campaigns, manage end-to-end influencer marketing campaigns, establish and maintain relationships with influencers.
Responsibilities
- Search and acquire influencers/KOLs/celebrities to support the brand's campaigns on various social media channels including Facebook, Instagram, TikTok, etc.
- Set the guidelines and strategy with influencers who will help create content for the channel
- Establish and maintain partnerships with KOL, influencers by using data and recommendations
- Analyze campaign performance and provide data-driven, actionable insights and recommendations to improve future campaigns
- Manage end-to-end process with influencers from cold-calling, negotiation, payment settlement and ensure that contents are delivered as planned
- Stay up-to-date with new trends, hot influencers, and monitor brands competitors
Qualifications
- 2+ years of experience with digital marketing; direct experience with influencer marketing is preferred
Strong connections with Thai influencers/KOLs/Celebrities are preferred
Data-driven and growth mindset
Proactive in following trends and dare to try new ideas
Strong communication and interpersonal skills
Background in skincare brand is a plus
Benefits
Health insurance
Provident Fund
Product and service employee discount
Unlimited snacks and drinks
Monthly team dinner/lunch