Digital Marketing Specialist

Our client is a Thailand-based hospitality and hotel group, began with its original Kui Buri property and currently manages over 8 hotels that have consistently captured public attention. Known for their innovative approach, their visionary founders have a knack for delivering the ‘unexpected’ in design, hospitality, and management. This tradition of bold creativity continues as they introduce a fresh and unique vibe to the market, ensuring it stands out.

Experience paradise in Thailand’s most alluring destinations: Bangkok, Khao Yai, Hua Hin, Prachuap Khiri Khan, Pattaya, Krabi, Phuket, Samui, and Chiang Mai. A stay with them promises an unforgettable experience.

Responsibilities

Digital Strategy Development:

• Identify and evaluate emerging digital trends and technologies to integrate into the marketing strategy.

• Content Creation and Management:
  

• Create, manage, and optimize engaging content for digital channels, including the company website, email campaigns, and digital advertisements.

• Collaborate with the creative team to produce high-quality multimedia content, including videos, graphics, and blogs.

Search Engine Optimization (SEO) and Search Engine Marketing (SEM):

• Implement SEO best practices to improve organic search rankings and drive website traffic.
• Manage SEM campaigns, including Google Ads, to maximize ROI and achieve targeted results.

Analytics and Reporting:

• Utilize web analytics tools to monitor, analyze, and report on key performance indicators (KPIs) and digital marketing campaigns.
• Provide insights and recommendations based on data analysis to improve campaign performance and achieve marketing objectives.
  

Email Marketing:

• Develop and execute email marketing campaigns to nurture leads and engage with customers.
• Segment email lists and personalize email content to optimize open and conversion rates.
  

Online Advertising:

• Plan and manage online advertising campaigns, including display ads, retargeting, and social media ads.
• Monitor and optimize ad performance to ensure cost-effective customer acquisition.

Collaboration and Communication:

• Work closely with the sales and marketing teams to align digital strategies with overall marketing goals.
• Coordinate with external vendors and agencies as needed for specialized digital marketing services.

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field.
• Minimum of 3-5 years of experience in digital marketing, preferably within the hospitality or hotel management industry.
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, SEO tools, social media management tools).
• Strong understanding of SEO, SEM, email marketing, and social media best practices.

• Excellent content creation and copywriting skills.

• Analytical mindset with the ability to interpret data and make data-driven decisions.

• Strong project management and organizational skills.

• Creative thinking and problem-solving abilities.

Benefits

• Social Security

• Group Insurance

• Service Charge

• Phone Allowance

• Annual Leave

• Performance-based bonus

• Parking spot 

• Training courses