Job Openings Head of Marketing

About the job Head of Marketing

About the Role

As Head of Marketing, you will lead the full funnel of digital marketing, online sales, creative campaigns, and brand building. This role blends performance marketing with storytelling ensuring that both numbers and narrative work together to drive product growth and customer engagement.

You will set the overall marketing direction and work closely with PR and digital marketing teams or external agencies to ensure consistent brand messaging and campaign execution.

You will also oversee e-commerce platforms (Lazada, Shopee, TikTok Shop), lead campaign ideation with creatives, and manage the brands voice and visual direction.

Ideal for someone with strong digital marketing experience, especially in skincare or beauty, who can think strategically and execute hands-on balancing analytics with creativity.

Responsibilities

  • Set the overall marketing direction and brand strategy
  • Lead and execute the digital marketing and e-commerce strategy across platforms (Lazada, Shopee, TikTok Shop, etc.)
  • Work closely with PR, digital marketing teams, and external agencies to align messaging and amplify campaigns
  • Own and grow the brand narrative across digital channels, campaigns, and social media
  • Oversee creative development for campaigns, brand content, and product launches
  • Manage online sales operations, promotions, and customer journeys to drive conversions
  • Analyze performance metrics (ROAS, CAC, CTR) and optimize marketing and ad spend
  • Collaborate with product and operations teams to align go-to-market strategies
  • Guide and mentor a cross-functional team of creatives and marketers

Qualifications

  • 3+ years experience in digital marketing or e-commerce (skincare/beauty industry is a plus)
  • Prior leadership or director-level experience in e-commerce is a strong advantage
  • Strong understanding of data analytics and e-commerce platforms
  • Proficient in advertising tools (Meta Ads, Google Ads, TikTok Ads, etc.)
  • Strategic mindset and hands-on execution ability

Language Proficiency

  • Native Thai
  • Fluent English

Benefits

  • Performance-based bonus
  • ESOP

Working Conditions

  • Hybrid, 3 days a week from office, 2 days a week from home
  • Office Location: The PARQ

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