Strategic Planning Manager

Our client has 50 offices in 44 countries across Asia, Europe, the Americas, the Middle East, and Africa. With specialists in a variety of fields, their goal is to bring success to its diverse roster of clients. Whether for domestic or overseas clients, they are a dependable marketing partner providing optimal solutions for every imaginable need

We are one of the industry's fastest-growing companies, a company with a history of over 40 years but the business drive of a startup. We are a business built on the collective expertise and experience of our professionals

We are on the hunt for a Strategic Planning Manager. In this role, you will oversee a comprehensive digital marketing strategy from awareness to conversion, aligning brand perception with client goals. Drive data-driven consumer insights globally, regionally, and locally. Analyze large datasets for tactical and strategic insights. Stay informed on global digital and social trends. Provide concise briefs to the creative team for effective idea promotion across media channels

Responsibilities

• Responsible for holistic digital marketing strategy that accelerate business & brand performance with full marketing funnel implementation along consumer journey from awareness to conversion

• Develop initial communication strategy to reconcile the differences between consumers' current perceptions of the brand and the way the client wishes the brand to be perceived

• Responsible for data driven consumer insights and the measurement of the digital and social media footprint for client brands at the global, regional and local levels

• Review and manipulate large data sets and distill into both tactical and strategic insights in a quantitative- and qualitative oriented way

• Analyze digital and social trends and innovation, combined with a robust understanding of consumers, social networks and brands globally

• Support the creative team with a clearly defined brief that contains concise information on the product, audience and strategy, so that they can develop creative ideas applicable to the media channels that will promote the idea most effectively

Qualifications

• Degree in Marketing Strategy, Marketing Communications.

• Minimum 3 years of manager experience in strategic plan for advertising agency in hybrid campaign

• Strong knowledge in marketing concept, branding, integrated marketing communication and data analysis

• Has knowledge about digital media platforms

• Good analytical skill and critical thinking

• Good communication in both English and Thai

What we offer

• Social Security Fund

• Provident Fund (after passing probation)​

• Group Insurance (OPD 2,000 THB/day; 31 times/year; Dental Claim 5,000 THB/year)

• Annual Leave 10 days. 1 day will be added for every year accumulated

• Samsung products staff discount​

• Flexible working hours

• Performance bonus (payout 2 times per year)