Digital Marketing Lead

About the Company

Our marketing agency startup is a dynamic and rapidly growing company that specializes in delivering innovative digital marketing solutions to a wide range of clients. We are committed to pushing the boundaries of what's possible in the digital landscape and empowering our clients to achieve their marketing goals. With a talented team of digital experts and a collaborative, entrepreneurial culture, we are poised for continued success and expansion.

About the Role

As the Digital Marketing Lead, you will play a pivotal role in driving the digital marketing strategy and execution for our agency and our clients. You will be responsible for developing and implementing comprehensive digital marketing campaigns that leverage a variety of channels, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing.

Responsibilities

• Develop and execute digital marketing strategies that align with the overall business objectives
• Oversee the planning, implementation, and optimization of SEO, PPC, social media, email, and content marketing campaigns
• Analyze and interpret data from various digital marketing channels to identify trends, insights, and opportunities for improvement
• Collaborate with the creative and content teams to develop engaging, high-performing digital assets
• Manage and mentor a team of digital marketing specialists, ensuring they are equipped with the necessary knowledge and skills
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices
• Continuously evaluate and refine the digital marketing mix to maximize ROI and drive business growth

Qualifications

• 5-7 years of experience in digital marketing, with a proven track record of successful campaign management and optimization
• Proficient in the use of various digital marketing tools and platforms, including Google Analytics, Google Ads, social media advertising, email marketing software, and content management systems
• Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions

• Excellent communication and presentation skills, with the ability to translate complex digital marketing concepts into actionable insights for stakeholders

• Experience in leading and mentoring a team of digital marketing professionals

• Passion for staying up-to-date with the latest digital marketing trends and technologies

• Bachelor's degree in Marketing, Digital Media, or a related field

Benefits

• Competitive salary and performance-based bonuses

• Comprehensive health, dental, and vision insurance package

• Generous paid time off and flexible work arrangements

• Opportunities for professional development and career advancement

• Collaborative and dynamic work environment with a focus on work-life balance

Working Condition

• Office-based work in a modern, collaborative workspace

• Flexible work hours with the option to work remotely on occasion

• Opportunities to attend industry events and conferences

• Casual and relaxed work culture that encourages creativity and innovation