Senior Marketing Manager

Our client is a Premium skincare brand aiming to empower consumers by alleviating their skin concerns. They help consumers build confidence in appearance so that they can tackle life challenges with one less worry. They never stop looking and inventing the best solutions for various skin problems. They want everyone to have confidence in their own true beauty. They are a subsidiary of Health and Wellness Group with more than 20 years of experience in Thailand's health and beauty market.

Your responsibilities include collaborating with the CEO to develop a marketing plan and calendar, leading brand campaigns on social media and marketplaces, and ensuring marketing content aligns with brand standards to drive top-line growth.

Additionally, responsibilities include monitoring industry trends, proposing promotions, overseeing online platforms, analyzing consumer insights, and managing a high-performing marketing team while fostering a collaborative culture and building external partnerships.

Responsibilities

• Work together with the CEO to develop a marketing plan and calendar which will align with new product launches and brand objectives
• Lead the execution of brand campaigns on social media and marketplace
• Ensure that all marketing content and materials meet the brands standards. Drive top-line growth
• Coordinate with both online and offline team to ensure brand consistency in all channels.
• Prepare product info for Sales team and communicate changes over time
• Propose a responsible A&P budget and operate within the set KPI. Track and control monthly expenses
• Conduct brand health checks and consumer insight analysis
• Continuously improve brand communications and enhance customer satisfaction
• Monitor industry and consumer trends to stay ahead of the competition and adapt marketing strategies accordingly
• Propose monthly promotions and campaigns to promote revenue growth in brands own channel (Facebook, Line, TikTok, Website)
• Balance pricing between all the channels both offline and online
• Oversee the development and management of the company's website, e-commerce platforms, and social media channels
• Understand the relationship between each metric.
• Provide guidance and make decisions on online media strategy to make sure that the KPI targets are met
• Communicate new findings and insights with Customer Service, Product Development, and Sales Team
• Identify partnership opportunities that will fuel brand growth, think outside the box
• Plan and implement consumer events related to priority products and new A Launches
• Coordinate store events(Watsons, Beautrium , Eve&Boy, etc.). Negotiate co-sharing, in-store promotions, and event mechanics
• Coordinate with the Sales team to ensure the success of each event
• Evolve customer loyalty program and grow brand membership base
• Create compelling activities and promotions to keep members engaged
• Leverage membership data to improve product and service
• Pinpoint opportunities for growth and improvement, analyze, and share data-driven insights
• Manage and mentor a high-performing marketing team, providing guidance, feedback, and professional development opportunities
• Foster a collaborative and results-driven culture within the marketing department and cross-functional teams
• Collaborate with internal stakeholders, including sales, product development, and operations, to align marketing initiatives with overall business objectives
• Build and maintain relationships with external partners, agencies, influencers, and media outlets to enhance brand visibility and partnerships

Qualifications

• Bachelor's degree in marketing analytics, business administration, or related field
• At least 5 years experience in marketing, preferably in skincare and cosmetics industry
• Demonstrated success in delivering impactful product launches and developing a
  comprehensive marketing strategies that drive brand growth and sales
• Data-driven decision-making attitude. Good with numbers and Excel
• Hands-on leader with strong project management skills
• Excellent communication and interpersonal skills to collaborate with cross-functional
  teams and external partners
• Efficient in written and verbal English
• Love to learn and grow

Benefits:

• Asoke Location
• Health insurance
• Provident Fund
• Product and service employee discount
• Unlimited snacks and drinks
• Monthly team dinner/lunch