Brand Manager

About the Company

Our client is a Premium skincare brand aiming to empower consumers by alleviating their skin concerns. We help consumers build confidence in appearance so that they can tackle life challenges with one less worry. We never stop looking and inventing the best solutions for various skin problems. We want everyone to have confidence in their own true beauty. We are a subsidiary of big Health & Wellness Group with more than 20 years of experience in Thailands health and beauty market.

About the Role

We are seeking a dynamic and creative Brand Manager who can blend creativity with data-driven strategies. This role requires one with a passion for storytelling and branding, capable of developing campaigns that not only enhance brand visibility but also drive measurable business outcomes, including sales and engagement.

Responsibilities

• Campaign Planning & Execution

  • Design and implement creative marketing campaigns that resonate with target customers in a competitive market

  • Propose and execute brand campaigns that align with the brands voice and objectives across all channels (online & offline)

• Content & Visual Direction

  • Guide the development of captivating content and creative assets, ensuring alignment with the brands identity and guidelines

  • Collaborate with designers and creatives to oversee visual and art direction across marketing touchpoints

• Market Insights & Analysis

  • Monitor, analyze, and evaluate market trends, consumer behavior, and competitors' activities to identify new opportunities

  • Use insights to recommend strategic adjustments that enhance brand impact and product positioning

• Performance Monitoring & Optimization

  • Track and analyze campaign performance to ensure alignment with KPIs (awareness, engagement, and sales)

  • Continuously optimize campaigns to improve results, with a focus on generating tangible business outcomes

Qualifications

• Bachelors degree in marketing, business administration or related field

• 5+ years of experience in skincare & beauty is preferred

• Strong analytical, technical troubleshooting, and presentation skills

• Highly motivated with strong problem-solving skills

• Pays great attention to detail and accuracy in work and takes pride in delivering high-quality output.

• Quick learner, team player, and ability to work independently.

• Customer-focused/Strong networking skills

Benefits

• Health insurance

• Provident Fund

• Product and service employee discount

• Unlimited snacks and drinks

• Monthly team dinner/lunch

Working Conditions

• This is a full-time position based in the Asoke area, Bangkok

• Regular office hours, Monday to Friday

Language Proficiency

• Thai (Native or Bilingual Proficiency)

• English (Professional Working Proficiency)