Senior Manager, Creative & Marketing Communication

We seek a Senior Creative Manager to elevate the brand and bring innovation to our creative endeavors. This leadership role demands a visionary thinker with a proven track record in creative direction, a deep passion for shaping the brand narrative, and the ability to inspire a highly creative team. If you're ready to be a part of the creative journey, we would like to invite you to join their innovative and ambitious team.

Responsibilities

• Strategize and actively engage in day-to-day activities, bringing a 360-degree skill set in marketing and branding to ensure consistent and impactful execution
• Led an internal event team along with overseeing an outsourced digital agency to integrate events into the overall marketing strategy seamlessly
• Devise and execute strategies to activate the community, creating events and experiences that resonate with the target audience and enhance the mall lifestyle appeal
• Work closely with PR teams to ensure cohesive messaging and branding, leveraging media relationships for enhanced brand visibility
• Leverage a background in media and publishing to create innovative and engaging content that extends the reach and resonates with the community
• Promote existing media networks to amplify brand messages, events, and campaigns, fostering greater community engagement
• Challenge traditional retail marketing norms by implementing unconventional and creative strategies that set the mall apart in the market
• Bring an entrepreneurial mindset to the role, exploring new avenues and partnerships that align with brand vision and lifestyle-centric approach
• Infuse out-of-the-box thinking into every aspect of marketing and branding, ensuring the mall remains a trendsetter in the retail and lifestyle industry
• Stay updated on industry trends and infuse fresh ideas into creative projects

• Effectively manage the creative budget for optimal resource allocation

• Use data insights to measure and optimize the performance of creative initiatives

• Mentor and develop the creative team, fostering a dynamic and collaborative work environment

Qualifications

• Bachelor's/Master's degree in Graphic Design, Fine Arts, Marketing or a related field
• 8+ years of experience in a creative leadership role, preferably in the retail, lifestyle, media, or real estate industry
• Proven track record of successful brand development and creative strategy implementation 
• Strong portfolio showcasing a diverse range of creative projects and multichannel campaigns
• Exceptional leadership abilities with a demonstrated capacity to inspire and lead creative teams

• Proven experience in mentoring and developing team members

• Ability to align creative efforts with business goals and contribute to the overall strategic direction of the brand
• Keen interest in staying updated on industry trends and a proven ability to infuse innovation into creative projects
• Strong project management skills, with the ability to handle multiple projects and deadlines simultaneously
• Ability to adapt to a dynamic and fast-paced environment, with a flexible and positive approach to challenges
• Experience managing creative budgets and optimizing resources for maximum impact
• A genuine passion for shaping and enhancing brand identity through creative expression
• Being proficient in software for designing and using AI tools to enhance processes is advantageous
• Effective communication skills to collaborate with cross-functional teams and present insights and recommendations