Meta ads executive
Job Description:
About Us:
Stakque Digital is a performance-driven digital marketing agency specializing in high-ROI campaigns across industries. We leverage AI-driven optimizations, data analytics, and advanced audience targeting to scale businesses. Now, were looking for a Meta Ads expert who can drive impactful results with cutting-edge advertising strategies.
Role Overview:
We are hiring a Meta Ads Executive with expertise in advanced audience segmentation, AI-powered ad delivery, Performance Marketing, and creative testing frameworks. The ideal candidate should be data-driven, analytical, and skilled in running high-converting ad campaigns across Facebook & Instagram.
Key Responsibilities:
- Plan, execute, and optimize Facebook & Instagram Ads (Conversion, Lead Gen, Video, Retargeting, DABA, Advantage+ campaigns).
- Implement AI-powered ad delivery, automated rules, and CBO (Campaign Budget Optimization) for scalable results.
- Conduct deep audience research, persona mapping, and competitor analysis to refine targeting.
- Optimize ad creatives and copies using A/B testing, dynamic creatives, and storytelling techniques.
- Utilize Conversion API (CAPI), pixel tracking, and first-party data strategies for accurate campaign performance tracking.
- Implement retargeting strategies, lookalike audiences, and AI-enhanced custom audience building.
- Stay updated on Metas latest algorithm changes, ad formats, and automation advancements.
- Collaborate with designers and content teams to create high-performing ad creatives & videos.
- Generate data-driven performance reports with insights on CTR, ROAS, CPA, and attribution models.
Key Skills Required:
Hands-on experience with Facebook & Instagram Ads (Advantage+, CBO, A/B Testing, Dynamic Ads)
Strong understanding of AI-driven optimization, predictive analytics, and automation strategies
Expertise in Conversion API (CAPI), Pixel Tracking, and Event Matching
Proficiency in A/B testing, ad copywriting, and ad funnel strategies
Experience with Custom Audiences, Lookalike Audiences, and Retargeting Techniques
Strong knowledge of Metas Ad Policies, Algorithm Updates, and iOS14+ Impact Solutions
Analytical mindset with expertise in Meta Ads Manager, GA4, and Performance Dashboards
Preferred Qualifications (Good to Have):
- Meta Blueprint Certification
- Experience with third-party ad optimization tools like Madgicx, Adzooma, or Revealbot
- Knowledge of TikTok Ads, YouTube Ads, or LinkedIn Ads is a plus
- Prior experience in managing eCommerce, lead generation, or DTC brand campaigns
What We Offer:
Competitive salary + performance-based bonuses
Opportunity to work with high-growth brands and innovative ad strategies
Access to cutting-edge AI-driven marketing tools and training
A collaborative, growth-focused work environment
Required Skills:
Running A/B Testing Copywriting Analysis YouTube Copies Video Lead Generation Hiring Salary Data Analytics Instagram Advertising Facebook Campaigns Optimization LinkedIn Analytics Automation Digital Marketing Research Testing Marketing Training