Responsibilities

• Develop and implement social media strategies to align with business goals.
• Create engaging and shareable content for various social media platforms.
• Monitor social media channels and respond to customer inquiries promptly.
• Analyze social media metrics and report on performance to optimize campaigns.
• Collaborate with the marketing team to integrate social media with broader marketing initiatives.
• Research and stay updated on industry trends to enhance content relevance.
• Coordinate with influencers and manage partnerships for promotional activities.

Requirements

• Bachelor's degree in Marketing, Communications, or related field.
• Proven experience in managing social media platforms for brands.
• Strong writing and communication skills with a knack for storytelling.
• Familiarity with social media management tools and analytics software.
• Ability to work independently and within a team in a fast-paced environment.
• Creative thinking with a focus on innovation and trend-setting content.
• Strong understanding of audience engagement strategies and best practices.