SEO Executive
Job Description:
Key Responsibilities
- Develop and execute cutting-edge SEO strategies to increase organic search visibility and drive high-quality traffic.
- Perform advanced keyword research, search intent analysis, and entity-based SEO to optimize content.
- Conduct on-page SEO optimization, including schema markup, internal linking, and topical authority building.
- Monitor and optimize Core Web Vitals, page speed, and overall technical SEO performance.
- Implement E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) best practices for better rankings.
- Execute programmatic SEO strategies to scale organic traffic.
- Stay updated with Google algorithm updates and implement adaptive SEO techniques.
- Manage and optimize Google Search Console, Bing Webmaster Tools, and SEO plugins/tools.
- Execute link-building strategies with a focus on high-authority digital PR, guest posting, and HARO outreach.
- Optimize for local SEO, Google Business Profile, and hyperlocal keyword targeting for improved local search rankings.
- Leverage AI-driven tools like ChatGPT, SurferSEO, and Clearscope for data-driven content optimization.
- Track KPIs such as organic traffic growth, CTR, conversion rates, bounce rates, and user engagement using Google Analytics 4 and Google Tag Manager.
Required Skills & Experience
- 1-3 years of hands-on experience in SEO and organic growth strategies.
- Strong expertise in on-page, off-page, and technical SEO.
- Familiarity with SEO tools like Ahrefs, SEMrush, Screaming Frog, Google Search Console, and SurferSEO.
- Working knowledge of HTML, CSS, JavaScript rendering, and server-side SEO optimizations.
- Understanding of content clusters, semantic SEO, and NLP-based content strategies.
- Experience with content optimization, keyword mapping, and search intent analysis.
- Strong analytical skills to interpret data and make data-driven decisions.
- Ability to collaborate with content, design, and development teams for SEO implementation.
- Excellent written and verbal communication skills.
Required Skills:
Analysis Search Communication Skills Analytical Skills Google Analytics CSS Optimization Analytics Research HTML JavaScript Design Business Communication