Meta Specialist / Paid Ads Specialist (Remote)

Job Title: Meta Specialist

Overview: The Meta Specialist will serve as an essential behind-the-scenes executor within our Paid Social team. This is a tactical, detail-oriented role focused on launching, maintaining, and auditing Facebook/Instagram ad campaigns. This specialist will follow specific direction from senior team members, take notes during internal strategy meetings, ensure campaign assets are error-free, and execute critical support tasks that enable our client-facing strategists to focus on high-level thinking and performance. The role is not responsible for client communication, creative strategy, or performance analysis, but rather the accuracy and timeliness of execution.

Responsibilities:

• Campaign Implementation: Build Facebook/Instagram ad campaigns using provided briefs, naming conventions, and audience targets. Ensure accurate budget allocation and campaign settings in Meta Ads Manager.

• Quality Assurance & Link Testing: Double-check all ads for functionality - verifying URLs, UTMs, creative formats, and copy alignment prior to launch.

• Meeting Documentation: Attend internal team meetings and take detailed notes. Document tasks, questions, and deadlines in the team project management system (ClickUp, or equivalent).

• Client Question Follow-Up: Monitor project threads and Slack channels to flag unanswered client questions and ensure the right internal team members are looped in.

• Performance Checks (Light Touch): Run daily campaign status checks for delivery issues, flag anomalies, and escalate concerns to the paid media manager.

• Asset Coordination: Ensure correct versions of creatives are being used in live campaigns and track delivery timelines from internal creative teams.

• Cross-Functional Communication: Communicate task completion clearly and promptly to senior team members, using templates and checklists.

Qualifications:

• Preferably 1 to 2 years of experience working in Meta Ads Manager in a hands-on role (campaign setup and launch).

• Demonstrated ability to follow documented processes and execute repeatable tasks with precision.

• Strong written communication skills and the ability to follow up consistently without needing reminders.

• Familiarity with Google Sheets, Google Slides, task management tools (Asana would be best), Slack, and Google Meet.

• Comfortable being assigned repetitive tasks and completing them on deadline without sacrificing attention to detail.

• Not client-facing. This role requires strong internal communication, reliability, and discipline​ - not strategic thinking or presentation skills.

Schedule: ​Night Shift

Setup: ​Remote/WFH

Why Join STAFFVIRTUAL?

• Competitive compensation and benefits package

• HMO coverage starting on Day 1

• Paid time offs

• Training, career growth, and global exposure

• A collaborative and supportive team culture

If you're a motivated, client-focused professional who's ready to grow with a company that values people and performance, wed love to hear from you. Apply now and join our dynamic team at STAFFVIRTUAL!