Web Developer

Core Responsibilities

1. Website Development & Maintenance

• Build, update, and maintain marketing website pages and CMS content
• Implement design-approved layouts; ensure responsive behavior across desktop and mobile
• Maintain website speed, mobile usability, Core Web Vitals, and technical SEO hygiene
• Manage website versioning (major/minor/patch) and maintain deployment documentation
• Ensure staging-to-production workflow discipline — no direct production edits
• Support website refreshes, redesigns, and content migrations as required

2. Landing Pages & Campaign Execution

• Develop campaign landing pages, product pages, event pages, and lead magnet pages
• Set up thank-you pages, demo request flows, and form-based conversion paths
• Support A/B test variants and CRO implementation as directed
• Ensure all campaign pages are live, tested, and tracked before campaign launch

3. Forms, Lead Routing & Conversion Tracking

• Own the technical setup, testing, and maintenance of all website forms
• Ensure form submissions are routing correctly to all relevant stakeholders
• Conduct weekly form testing — demo request, contact, campaign, and newsletter forms
• Troubleshoot and escalate form failures, SMTP/email delivery issues, and routing errors proactively
• Preserve UTM parameters, hidden fields, and lead source tracking across all form flows

4. Analytics & Tracking Implementation

• Implement and validate GA4 events, GTM tags, and conversion tracking
• Support Looker Studio dashboard maintenance and data flow verification
• Debug tracking mismatches and ensure campaign tracking is technically functional before launch
• Coordinate with Growth Marketing on any performance tracking requirements

5. Technical SEO & Website Performance

• Conduct monthly technical SEO checks: GSC coverage, sitemap, crawl errors, Core Web Vitals
• Implement redirects, canonical checks, schema markup (Article, Author, Breadcrumb)
• Fix broken links, image compression, URL hygiene, and mobile usability issues
• Support SEO plugin hygiene and GSC issue resolution

6. Email Marketing Technical Support

• Support Mailchimp/newsletter technical setup, template development and testing, and link/UTM validation
• Coordinate test email sends and resolve formatting, responsiveness, or delivery issues
• Ensure all emails are tested on desktop and mobile before send

7. Deployment, Hosting & DevOps Coordination

• Prepare deployment checklists and coordinate with DevOps/SecOps on hosting and infrastructure
• Manage SiteGround staging, backups, and restore procedures
• Validate redirects and canonical setup after any domain or hosting changes
• Support subdomain setup, SSL configuration, and domain pointing as required

8. Documentation & Process Hygiene

• Maintain website change logs, deployment notes, and form testing records
• Document all migrations, implementations, and recurring technical processes in Notion
• Maintain a known issues list and plugin/tool inventory
• Update Asana tasks with status, links, and completion notes — daily

Required Skills & Experience

Technical Skills

• WordPress / CMS management
• HTML, CSS, JavaScript — intermediate level
• High fidelity email development
• Responsive web development
• Landing page development and deployment
• GA4 and GTM implementation and debugging
• Technical SEO fundamentals
• Web performance optimization
• Form setup, testing, and troubleshooting
• SiteGround or equivalent hosting platform management
• Mailchimp or equivalent email marketing platform

Preferred Skills

• Core Web Vitals optimization
• Schema markup implementation
• Looker Studio report support
• CRO implementation
• Website migration and staging management
• CDN and hosting coordination