Performance Marketer

About the Role

Were looking for a hands-on Performance Marketer who understands that ads performance is not just operating Meta Ads Manager.

Youll own end-to-end ad outcomes for:

• Xoopah (our in-house SaaS product), and
• Client accounts (US-based small service businesses, mostly lead gen & sales)

This role requires deep experience (2+ years) across strategy, creatives, execution, optimization, and iteration.

What Youll Own (End-to-End)

You will be responsible for the final goal, not just reports.

This includes:

• Researching the industry, audience, and competitors
• Defining a clear ad strategy & funnel
• Translating strategy into:
• Messaging angles
• Creative direction
• Content & ad formats
• Working with designers & animators, and using AI models where needed, to produce high-performing creatives
• Launching and managing Meta ads (Facebook & Instagram)
• Monitoring, optimizing, and scaling campaigns
• Reviewing landing pages and sharing conversion-focused feedback
• Continuously testing creatives, hooks, offers, and audiences.Core Responsibilities
  
  • Run lead generation & sales campaigns for US-based service businesses
    
  • Build full-funnel strategies (cold warm retargeting)
    
  • Take ownership of:
    
    • CTR
      
    • CPL
      
    • ROAS / conversions (based on campaign goal)
      
  • Clearly communicate strategy, results, and next steps internally
  Second Priority (Nice to Have)
  
  • Run educational webinars
    
  • Create educational video content for social media
    
  • Help position Xoopah as a credible ads & performance brand
    
  Requirements (Must-Have)
  
  • 2+ years of hands-on experience running Meta ads
    
  • Experience working with multiple brands or industries
    
  • Strong understanding of:
    
    • Ad creatives & hooks
      
    • Messaging frameworks
      
    • Funnel-based advertising
      
  • Ability to connect business goals to ad strategy
    
  • Comfortable taking full ownership of results
    
  • Experience collaborating with designers & creatives
    
  
  What Success Looks Like
  
  • Clear, well-thought-out ad strategies (not guesswork)
    
  • Strong creative testing frameworks
    
  • Measurable improvement in lead quality and conversion
    
  • Proactive ownership instead of reactive reporting.